Pay Per Click (PPC) For Business to Business Websites

Running PPC campaigns in the B2B sectors faces a lot of complex challenges and problems that the untrained are often unaware of. Search Laboratory have become specialists in the B2B space for many high profile clients across multiple continents. When choosing a company to manage your B2B PPC then ensure they understand and have solutions to the common problems that occur in these markets.

Complex product Offerings

B2B product offerings are often complex and involved. This complexity makes it essential to have a well designed strategy to obtain enough leads for your sales team to connect with. Search Laboratory are expert in determining the correct strategy and maximising the amount of enquires you get per click. Complex Buying process involving many people over many months

We will help you devise a strategy to get the most out of everyone involved at every stage of the process. To do this you need a company that understands these buying processes and the methods required to squeeze every lead possible out of it.

High value, Low volume sales

In a long and drawn out sale that contains multiple contacts between your potential customer and your website or sales team you need to be able to track your eventual sales back to their original and intermediate sources. We understand these scenarios and have techniques to help attribute sales to the correct source.

Complex keyword landscape

Although on the face of it the keyword lists may often seem simpler than some PPC sectors there is often a complex and detailed tail of search phrases that people use to search around the product they are searching for. We constantly monitor and expand your underlying traffic to ensure the campaigns run optimally.

A High Proportion Of Offline Sales

In a complex product or sale people just prefer to pick up the phone sometimes or make contact via other routes. It is essential that you choose a company that will help you monitor this. We have available a number of solutions that will help you tie up phone calls back to source/keyword and then allow you to record this data into backend CRM systems to monitor lead to sale rates across source.