|Search Laboratory can help you harness the power of display advertising to help increase the profitability of your PPC campaigns. Using text, image or video adverts you can engage with a wider audience online. By placing adverts on relevant third party websites you can gain exposure for your brand beyond the search engines.
Campaigns that combine search and display are likely to have 22% more conversions than campaigns only using search. It’s not surprising really considering we spend approximately 95% of the time on the Internet reading onsite content.
Display advertising requires a well-planned out strategy. Search Laboratory can help you identify the best placement opportunities for your company and help you select the best targeting options, those that will deliver the most leads and revenue from your website.
Display advertising is a cost effective method of driving relevant traffic to your website and by combining contextual keyword targeting and placement targeting, Search Laboratory can help gain maximum exposure for your brand.
Remarketing advertising allows you to promote your business to the visitors who have already been to your site and keep your brand at the forefront of their mind as they navigate around the wider Internet. You can display your adverts to them anywhere they go within the Google Display Network. Messages can be tailored depending on which pages on your site they have viewed and it is a powerful tool for ecommerce advertisers.
The aim of a remarketing campaign is to remind customers of your offering and drive them back to your site to convert them.
Our PPC display services include:
Contact us or call us on +44 113 212 1211 to see how we can help you construct creative, engaging and profitable display advertising campaigns.
Source: comScore – The real branding implications of digital media – Aug 2011