Pay Per Click (PPC) For Travel Websites

Pay Per Click in the travel sector is immensely hard and competitive. With an absolutely massive 'keyword tail' covering millions of destinations, hotels and products you need the correct approach and tools to even stand a chance.

Search Laboratory both understand the pitfalls and have the tools and experience to make a campaign in the travel sector work. These include:

Dealing With The Long Tail

We can effectively produce thousands of targeted keywords across your product or service inventory using many different sources such as destination lists or XML/CSV feeds.

Varying conversion rates across the tail on low volume keywords

A major problem on campaigns with a long tail of low volume terms is managing the bids on keywords with wildly different conversion rates. An intelligent blend of automation and skilled manual management is required to get the most from your campaigns.

Maximising Value Extracted Through the Conversion Funnel

In such a competitive market you need to know how to extract as much value from your visitors as possible. We offer expert experience at tuning your conversion funnels and processes to get the most from your traffic and make your PPC profitable.