Having a fully optimised Google+ Local page (formerly Google Places for Business) is a vital part of any successful SEO campaign.

It is estimated that 1 in 5 Google searches have local intent; this number is even higher when searchers are using a mobile device at 1 in 3. For this reason many clients rely on their local targeted listings to help them appear at the top of search results.

Google+ Local is a directory listing for your business that includes photos, reviews, opening times, addresses of premises, videos and can also include special offers discounts or coupons for your potential customers searching for your product or service.

Much like the old Google Places listing, the new layout from Google+ is streamlined so that more focus is put on photos and reviews that will help you highlight what makes your business unique.


Google+ Local pages are distinctly interactive. They allow customers to connect easily with a business’s physical locationLocal pages include a map of the business’s location, feature its address, telephone number, and hours of opening. Local pages now also share the functionality of other Google+ pages allowing businesses to create and manage circles, use hangouts, and share content and images.

As part of our wider SEO services we can optimise your listing on Google+ Local to ensure your prospective customers can find you easily. Google+ Local:

  • Makes your business more visible to Google users searching for your products or services
  • Ensures your business is found when people search locally for your services or products
  • Allows you to edit your listing at any time with special offers, events etc. that add value to your offering
  • Allows you to add photos and videos to make your listing more prominent
  • Ensures you include genuine customer reviews on your page – this can help you stand out from your local competition online

Contact our Google+ Local SEO experts today on +44 113 212 1211 to discuss your SEO and Google+ Local requirements. We will be happy to answer any questions you may have.

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