Ethical Sustainable Link Building

Getting links into your website is an extremely difficult business. It requires extensive research, thought, creativity and knowledge of the market in order to acquire a quality link. Ultimately you need to have some content worth linking to. We will help you create unique, high quality, interesting content and then find an audience who wants to link to this content because it's relevant and of value.

At Search Laboratory we analyse a client's existing backlink profile and also that of the competition in their target market, in order to provide a bespoke link building strategy. Some of the following activities may be included in a client's link building strategy:

• Articles – Our content writers write targeted articles that we syndicate to a number of different sites.
• PR for SEO – We can write and submit press releases for our clients to aid with the link building process. We can also work with and educate your existing PR department to help leverage online PR for SEO.
• Creative Link Building – We are able come up with creative and compelling content to aid with natural link building and social media interaction.
• Competitor Analysis – We provide extensive competitor analysis for each of our clients. This allows us to review and cherry pick links and techniques that competitors have used in their link building activities.
• Guest Blogging – We will identify sites that your audience are following and will establish opportunities for our clients to post blogs within the relevant sites and forums.
• Partnership – It may be relevant to highlight any special offers or deals you have to your partners. Our link building team can promote these if appropriate for your market.

Do you know your backlink profile?

Compelling Content Creation

If you want to encourage people to link their website to yours you need to have fantastic, compelling and interesting content. We develop, design, create, and launch online content which will not only enhance your online brand and website, but which will also increase the number of people that wish to link to your site. All content creation is bespoke and tailored to each client's needs, market and requirements. Examples of content creation could include:

• Viral Videos
• Surveys or Quizzes
• Whitepapers
• Expert Guides
• Infographics

Reporting

Many SEO firms still keep their clients in the dark about what activity either is or isn't happening to make their website perform better in chosen search engines. We pride ourselves on our 'open book policy' giving all our clients complete visibility of all the links which their content has attracted. We are very proud of what we do and how we can achieve such great results. We want to educate all our clients about the best practices of how to improve Search Engines Results Page (SERP) rankings properly, sustainable and ethically.

Using innovative bespoke software and techniques we can provide in-depth reporting on the tangible benefits our ethical SEO is bringing to your site. This can be done in terms of:

• Target keyword positions – specific reporting of search engine positions across a number of predetermined target keywords.
• Visits – overall, branded search, non-branded search and even at page or keyword specific level.
• Revenue – We can monitor revenue brought in via organic search. These learning's are then incorporated into the SEO strategy going forward – e.g. optimising for high value converting keywords.
• Keyword research – we provide recommendations as to the actual keywords that we target for SEO. We often use existing PPC data to provide us with insight into which keywords offer you the best conversion rates.
• Links – We provide detailed link reports on the live links acquired.

All of the SEO account management team are analytics qualified. We can help you with setup, configuration of goals and ecommerce tracking. Most importantly we provide expert analysis of the figures for reporting, as well as feeding these findings back into the SEO strategy.