On/Off Page Optimisation Services

On-Page SEO

We provide expert on-page SEO advice to all of our clients. This may take the form of a full and complete on-page SEO analysis report, or just be a brief consultation including recommendations to compliment an on-going SEO package.

Our on-page reports have been described as the "Haynes Manual" for on-page website SEO. Our on-page reports not only highlight the main issues in the eyes of a search engine spider, but they also explain why this is an issue, what needs to be done and most importantly how to do it. Every report is bespoke and unique to the individual client's website and online requirements.

Our recommendations report covers:

Site Structure for SEO & Crawlability
Duplicate Content Audit
Technical SEO methods – e.g. robots.txt, canonical tags etc.
Page & Menu Structure
Choice of Keywords
Keyword Relevance
Usability
Online Competitor Analysis

Off-Page SEO

On-page SEO is designed to make a website relevant to the targeted keywords and ensures that the structure of the site encourages page rank to be distributed evenly. However, on-page SEO alone is not enough to achieve good rankings for competitive keywords.

On-going SEO is based largely around off-page optimisation and relates to ethical, sustainable link building. Links are built in a variety of ways but all appear natural in the eyes of Google. With links comes page rank and authority – Google's value for the importance of a page. Thus the more relevant high quality links that come into your website, the higher Google deems your importance.

We have experience working with all the major global search engines and can support search campaigns in all languages and territories.

An individualised link building strategy will be developed based on a comprehensive analysis of companies competing for the same search terms in that search engine. As part of the service we will compare backlink strategies as well as the amount and quality of links pointing to competing sites.

In-house link building (done locally in Leeds) will be carried out by an expert who has a genuine knowledge of the sector. Our link building teams share our clients' enthusiasm about what they do and they enjoy finding natural and effective ways to share content, offers and developments on behalf of our clients.

Link building processes that are proven to achieve outstanding results for our clients are: