Social Media

Social media is an integral part of any successful SEO campaign. Search Laboratory can help you define your social media strategy and build it into your SEO campaigns for maximum impact. Our social media strategy planning aims to:

  • Increase brand awareness (and subsequently traffic) for your website within your target groups.
  • Raise the profile of, and build loyalty for your brand.
  • Supplement your SEO activity by encouraging creation of natural, quality backlinks from a diverse range of sources.
  • Drive additional prospects to your website and create business opportunities by opening new channels of communication.

Content is king

As experts in your sector, creative, interesting and useful content should sit at the heart of your social media activity. Social networking can help generate quality links naturally because word of mouth marketing is the most powerful form of marketing there is.

If your content is unique and impactful, people will link to it out of choice, not because you ask them to.

Mobile social interactions - likes and shares

As experts in search engine marketing, social media plays a big role in our work. The Search Laboratory team use social networking, social bookmarking, blogging, content and viral marketing to help promote clients’ websites and our social media experts are best placed to help you refine your use of social sites to help you increase revenue.

 

Global SMO

Specialising in multilingual campaigns, we understand the subtle differences in social networking in other cultures –  a one size fits all approach simply won’t be effective. Our team of native linguists can help you develop your messaging, imagery and content to suit your target territory.

Global Social Media Strategy

Social Media Insight

Our real time social media monitoring tools allow you to keep track of where you are being talked about (regardless of language) 24 hours a day, 7 days a week.

Our SMO consultancy service can help you:

  • Identify your goals.
  • Select which platforms best suit your aims and target audience.
  • Identify the key influencers in your industry.
  • Develop your social strategy.
  • Set up your online communities and optimise them for search (Social Media Optimisation or SMO).
  • Create diverse, creative content plans to help get your brand maximum exposure on social networks.

Whatever level of consultancy you need, Search Laboratory can help put your social media strategy on track for maximum return. Social media consulting is bespoke and tailored to your individual needs. Contact us for a quote today.

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