Social Media

What is Social Media?

Social Media is a much-misunderstood part of the digital marketing mix. The popularity of Social Media sites is obvious to all, but not everyone understands exactly how to use this channel effectively in order to generate revenue for their business.

Social Media strategy aims to connect your business with relevant communities (users) online. The strategy should focus on clearly communicating your brand messages to users in an interesting and engaging way. Social Media plays on the best form of marketing there is - word of mouth.

With 54% of the world's online population using Facebook (74% in the UK) and 47% visiting YouTube, it is clear why people have turned to Social Media to help promote their business.

How do I get my business involved?

Sadly setting up profiles on social networking sites alone is unlikely to create revenue for your business and it certainly won't create a 'buzz' about your brand online. To do this you have to come up with innovative, interesting and engaging content which draws in your target audience and persuades them that you are the most knowledgeable resource in your sector. Long-term success using Social Media requires you to develop an ongoing relationship with your community and creativity is the key. The aim is to differentiate your business from the competition online and do so in a natural, pertinent way.

Why use SL for Social Media?

As experts in search engine marketing Social Media plays a big role in our day-to-day work. We use social networking, social bookmarking, blogging, viral marketing, and forums daily to help promote our clients. If you are looking to incorporate Social Media into your digital marketing strategy then we can advise you on what methods would deliver the best results for your business.

Search Laboratory specialises in multilingual campaigns. We have a good understanding of how social media usage differs from country to country. For example 60% of Twitter users in Russia (where Twitter is still relatively underdeveloped) tweet daily but in comparison 73% of typical Twitter users have tweeted less than ten times in total. If you need to target you social media campaigns overseas then please contact us to find out more.

Why use Social Media?

Our aims are to:

Increase brand awareness for your business within your target groups.
Raise the profile of your brand by providing useful, unique and interesting resources and create a 'buzz' within the community about your brand.
Build loyalty for your brand.
Supplement your website SEO by encouraging natural, quality back links.
Drive additional prospects to your website and create new business opportunities by opening additional channels of contact and by simply being 'social'.

Our Social Media consultancy service includes the following:

Identifying what you as a business want to achieve through this channel.
Identifying which Social Media platforms best suit your aim and target audiences.
Analysis of your competitors and their Social Media profile.
Identifying key influencers in your industry.
Recommendations for what your Social Media strategy should include.
Community set up including creative content development.
Ongoing Social Media Optimisation (SMO) to tie in with existing SEO strategy.
Regular monitoring and reporting for your Social Media activity.

Should you wish us to we can also help you with:

Online PR
Reputation/brand monitoring and management
Online brand and product tracking
Online news syndication

Whatever level of consultancy you need, our methodologies are completely transparent. We will always keep you informed of what we are doing, how we are doing it and what the results are. Our insightful, real time Social Media monitoring tools allow us to keep track of where you are being talked about (regardless of language) 24/7.

Our Social Media consulting services are bespoke and tailored to suit your individual needs. If you are interested in speaking with us about how we can help you improve your Social Media engagement please contact us.