Web Analytics

Search Laboratory are Google certified partners for Analytics. Our Analytics experts can help your business get more from its website and Pay Per Click data.Measuring the performance of your site and the behaviour of your visitors is essential. Thorough analysis will help you implement changes that will increase conversions and help generate more revenue from your search budget.Search Laboratory specialises in implementing and interpreting Google Analytics data. Our team will ensure you have set up Analytics in an optimal manner allowing you to make informed decisions about your website, its design and the returns you are getting from the traffic it receives. A good Analytics implementation should provide valuable insight in to the effectiveness of your paid search marketing campaigns also.

Google AdWords Integration & Analytics Implementation

Experienced in Google Analytics implementations, we assess your specific needs and create an implementation plan that suits your business and its products or services. We want to help you measure meaningful data like revenue and ROI, not just visits.

Often the performance of landing pages can be holding your PPC campaigns back – detailed web analytics will help you identify if your ROI could be improved by tweaking the pages you land your paid traffic on.

Our implementation services can include:

  • Initial requirements analysis
  • Site goal and performance metric definition
  • Detailed page tagging instruction
  • Quality assurance and verification
  • Traffic segmentation
  • Automated and custom reporting
  • Advanced profiles & filtering (using regular expressions)
  • Goal funnel setup
  • Ecommerce and order tracking
  • Sub domain and multi domain tracking
  • Trouble shooting and technical support
Too many Google Analytics accounts are filled with errors or misrepresent data due to the fact they have not been implemented correctly. The more complex the site the more easily things can go awry.An implementation audit will look at your current analytics set up and resolve any issues or bugs we come across. Our trouble-shooting is tailored to your needs. We can provide all the help and advice you need to debug your website analytics – we will ensure all your data is trustworthy and accurate moving forward.

Analysis & Recommendations

You may simply want help interpreting the data your analytics is providing. If you are confident of the setup but are struggling to make sense of the numbers we also offer interpretation and reporting services. We can provide monthly recommendations on how people are using your site and, more importantly, what you need to do to improve it so you can generate more revenue from it. Alternatively, let us build complex custom reports and dashboards for you so that all the information you need is at your fingertips!

Analytics Training

Search Laboratory’s Google Analytics experts can provide in-house or remote (online) training to your team. We will help them make the most of your website and its analytics data. Whether you want basic or advanced training – all our training packages are bespoke.

Contact us today to speak to one of our Google Analytics experts about your web analytics needs.

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