The Company

Search Laboratory is a search marketing company specialising in PPC, SEO, Social Media, Landing Page tuning and Analytics. We take a highly analytical and ethical approach to everything we do; employing maths graduate PPC managers and developing our own bid management technology BidLab™. BidLab™ provides a unique way to maximise even low search volume long tail keywords.

The company was founded by Ian Harris in 2005 in order to provide a more auditable, ethical and statistical approach to PPC and SEO, and to fill the gap in the market for a proper, linguistically faithful approach to multilingual campaign management.

Ian Harris, the CEO and founder, has a BSc in Computer Science, a MSc in Internet Technology and is a true internet innovator. Ian spotted the gap in the market for a robust PPC bid management system whilst acting as Chief Technology Officer for The Big Word (one of the country's leading web translation software businesses). Ultimately identifying this gap in the market led to the creation of BidLab™ and Search Laboratory.

We now have clients in every corner of the world and manage millions of dollars, pounds and euros of our clients' online media spend each month. We help them maximise their return on investment for every cent and penny spent. Our clients cover all vertical sectors and come in all shapes and sizes; including household retailers, multinational B2B technology companies, as well as businesses in the travel, gaming and dating sectors to name but a few.

The development of BidLab™, our proprietary bid management system, is led by a former Actuarial Analyst – Paul Shearing . This brings a deep understanding of probabilities and experience in dealing with difficult statistical populations to PPC bidding. BidLab™ was built in order to optimise campaigns in multiple languages and we quickly found that it boosted English campaigns much better than we (or anyone else) could by hand or by using any other bid management software. Development of BidLab™ has taken place over the past 5 years and the system now bids on millions of keywords every day.

We employ 50 full time staff between our Leeds head office and our London office in Clerkenwell EC1 . We have a part-time work force of 25 Leeds based linguists and link builders. All members of the team are degree educated and mainly come from a science or maths background. The average age of the company is 27 years old and we are currently growing 100% year on year.

At Search Laboratory we pride ourselves on our company values all of which focus on exceeding our clients' expectations. We are open, honest, ethical and factual – put simply we are a no nonsense, straight taking Search Engine Marketing agency from Yorkshire.

Feel free to come and visit us at our Leeds head office which is in a striking converted chapel.