Why Us

There are many PPC and Search Engine Marketing companies, many of which do an excellent job. Search Laboratory has two distinct advantages that will help you achieve more sales:

1. Global Solution
We specialise in marketing global web sites. Part of the campaign set up will specify the countries, languages and markets that you consider to be relevant. We will build keyword lists, ad copy and target search engine lists for each market. We do not simply translate your English keywords and copy since this is a highly ineffective practice.

We then employ consistent data modelling, tracking and reporting across all languages so that the campaign can be analysed as a whole, by market, by product or down to individual keywords and ads.

Note that in language keywords are normally significantly cheaper than English, and competition is much less fierce.

2. Analytical Approach
On-going campaign management is not about which ads feel good or which provide create the right impression; its about which ads perform.

Performance is based on statistics. Decisions can only be made when the statistics prove the case. We place a heavy emphasis on the analysis of data using statistical methods.

If a single click-through is achieved in one day and costs £1 and does not produce an order, do you turn off the keyword?.
If twenty such click-throughs take place the next day and bring in an order worth £5, do you turn off the keyword?
If 2 such click-throughs take place the next day and bring in 1 order worth £100 do you increase the budget on the keyword?

Gut feel does not provide answers. Statistics can tell us the probability of actual keyword performance. It is these advanced statistical models that will help you win.