Publishing Giant Reed Appoints Search Laboratory

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Leading business to business publisher Reed Business Information UK (RBI UK) has chosen Search Laboratory to manage the Search Engine Optimisation (SEO) element of its newly-launched service, 'Reed Business Insight' website health check.

Search Laboratory was chosen after we were able to demonstrate our expertise in Business to Business search marketing. Some of the names we already provide a successful online marketing campaign for include Novell, LifeSize, TSG and Jet2.com

In this joint venture, Search Laboratory will support Reed Business Insight which will offer a Website health check service. SEO, which improves a website's ranking on search engines such as Google, is expected to be a major element of this service. Ultimately the Website health check service will help customers improve the effectiveness of their website as a business driver and will incorporate short and longer-term recommendations.

Ian Harris, Managing Director of Search Laboratory Ltd, says: ""We are very excited to be working with RBI UK and pleased to be chosen as the SEO partner. Reed are a major player in this market, and to have the chance to help their clients become more visible online is a great opportunity".

Lawrence Mitchell, Marketing Director at RBI UK added: "SEO is an important part of Reed Business Insight's website health check and we believe that the experience and expertise of Search Laboratory makes them the perfect partner to deliver this element".

For further information about the Reed Business Insight service, call 020 8652 8564 or email Jan De Iulio