Search Laboratory head to House of Fraser’s AW13 press day


Ashleigh S

Content Marketing

Search Laboratory attended House of Frasers latest Press Day, which showcased the department stores upcoming Autumn/Winter Collection.

The event took place at House of Frasers head office in London, where the press rooms had been transformed into beautiful showrooms filled with pieces from the Womens, Accessories and Home collections.

Search Laboratory head to House of Fraser's AW13 press dayWe were invited to take a look around the displays and choose our favourite pieces from the collections. Not only were we thrilled to have a sneak peak at the up and coming trends, but our suspicions were confirmed – sequins are in fact going to make a comeback! From the sequin mini dress (left) to glitter accessories, this autumn and winter are set to be ‘sparkly’ affairs.

As well as the great evening wear this winter office chic is going to be better than ever. The presence of A-line skirts, shift dresses and the like certainly point to longer length skirts becoming increasingly prevalent and it looks like they are going to be at the forefront of our fashion choices later this year.

For anyone who has a love of leopard print or fur, you’re no doubt going to be in luck, as fur trimmed jackets and leopard print coats are set to fill our shops this winter.

Search Laboratory was, of course, not only there to get a head start on the next seasons trends but also to chat with bloggers face to face about the ways that we work together.

We were lucky enough to speak bloggers such as Alina of The Provocative Couture and Florrie of intrinsically florrie, about what is really important to them when working with big name brands.

The ladies made it clear that quality content is the most important thing to them and that they want their readers to enjoy what is on their blog. This means that any content has to first of all fit with the theme of the blog and second of all be genuinely interesting

Search Laboratory head to House of Fraser's AW13 press day

Talking to bloggers confirmed that our ethical approach to search works and that being upfront and honest are qualities bloggers value highly.

Search Laboratory head to House of Fraser's AW13 press day

The key takeaway from the day – asides from the exclusive snaps and first glances at what well be wearing this autumn and winter! – was the reaffirmation that bloggers want to build working relationships with search agencies and enjoy being involved in collaborations with people like ourselves, in order to create great content for their readers.

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