This week in digital…

Joseph Fitzpatrick

This week in digital

A lot happens in digital during a week so we thought we’d gather the most interesting, amusing and entertaining stories from the world of online marketing, ecommerce et al from the past seven days, in one place.

Basically well do the leg work throughout the week in order to give you five minutes of procrastination on a Friday afternoon – so make yourself a brew and let us bring you up-to-date.

Online sales up 15%

The British Retail Consortium reported on Tuesday that online sales grew by 15% in August. However, this figure is tempered by the weak growth during the same period last year owing to the London Olympics. Total retail sales were up 3.6% in the month, but sales of clothing and footwear would have been down were it not for ecommerce.

Helen Dickinson, director general of the British Retail Consortium, said: “Many of us spent less time outdoors than in July and more time browsing and buying end-of-summer offers and new Autumn ranges. These factors elevated online sales growth to more positive territory well above the 12-month average.”

Search marketing stats

Everybody likes a good stat (for example, did you know exaggerations have gone up 1 million % in the last year), and if you’re reading this blog then the chances are that you have at least a passing interest in search marketing, so by that calculation you should deem a search marketing stat a very good thing indeed.

You’ll be elated to know then that Econsultancy this week published a roundup of search marketing stats. They include facts such as 51% of agencies believe Google+ has no impact on search campaigns, mobile search spend is up 132% year-on-year and top position in the SERP takes 33% of the clicks.

Have a break, have an Android?

The story that Google has named its latest Android 4.4 operating system after KitKat has been a big hit this week. Now youre probably thinking that the good folks at Google have fallen off their beanbags and banged their heads in the process. But in fact the move to name the system after Nestlé most famous four-fingers is not as much of a departure from the norm as you might expect.

Google always calls its Android operating systems after a sugary-based treat – past examples include Ice Cream Sandwich, Donut and éclair – and the 4.4 version was originally planned to be titled Key Lime Pie. It’s reported that Google called Nestlé in November to mute the partnership and that no money has been exchanged by either party.

Happy birthday Google!

Google celebrated its 15th birthday on Wednesday. Like the queen the search engine behemoth has multiple celebrations of its birth throughout the year: September 27 is its official shin-dig but the company was incorporated on September 4 1998 so that date is also celebrated.

This story was covered on dozens of websites in pretty much the same way, signalling that a press release was probably fired out of Google towers earlier this week (lets face it, they could do with all the good PR they can get at the moment).

Yahoo rebrands

While Google was celebrating its teenage existence Yahoo has been busy rebranding its logo. The search engine announced that this change was impending last month and for the whole of September has been showing 30 different designs of its badge. Well on Thursday Yahoo pulled back the red curtains and unveiled its new shiny – and very purple – logo.

Yahoo Art Director Glenn Tokunga commented: “For Yahoo! employees, this isn’t new. We’ve been bleeding purple since 1996 when we anointed it as our corporate color. Why purple? Our notoriously frugal co-founder, David Filo, got a great deal on lavender paint for our decrepit offices.”

Yahoo new logo

German ecommerce leading the way

Back on this side of the Atlantic a recent report found that Germany has a €50bn ecommerce turnover, which coupled with an annual online sales growth rate of 21.6% makes it the leading ecommerce nation in central Europe. The Ecommerce Europe report found that in 2012 the total ecommerce economy of central Europe was €76.3bn.

Other findings include that Poland and Czech Republic are growing fast in terms of ecommerce but are still some way behind the established markets in terms of turnover. European online retail sales are also set to double to €323 billion by 2018.

Job interview prank

This is a great example of a viral PR stunt that has a clear message of the product it is promoting. To prove to consumers the picture quality of their HD TVs, LG set up the below prank. This follows on from a similar elevator stunt, which is worth finding on You Tube.

Have we missed anything? Let us know @searchlabs