This Week in Digital...

  • Hummingbird update
  • Hummingbird update

A lot happens in digital during a week so every Friday we gather the most interesting, amusing and/or entertaining stories from the world of online marketing, ecommerce et al in one place.

New Google Algorithm

Google, on Thursday, announced that it has rolled out a new search algorithm. Named Hummingbird, the new algorithm is designed to handle complex queries and better understand the meaning of the words in the search.

Hummingbird is being described as a new search engine better equipped to handle today's search demands, and that it utilises previously existing components (such as Panda and Penguin) while incorporating new updates.

Our Head of SEO Jimmy Mccann gives us his view on the update:

"Google is trying to give more semantic search results so that the intent behind any given search query is met with results that match that intent which ultimately provides Google search users with a better results experience.

"Google is trying to provide more accurate results, and to keep up with the naturally evolution of how we use search and the internet. As queries get more complicated, Google needs to provide more specific answers. The key emphasis is on answers rather than results, with Hummingbird paying particular focus to conversational search.

"Personally it appears like this is a change to reflect and accommodate the ever increasing use of search on mobile devices. Query types and user intent can be quite different on mobile devices because they often take place in a different setting."

Google Hummingbird

Google in 1998

Google announced Hummingbird at its 15th birthday bash, which was held in the actual garage the search engine was set up in 1998. To mark this Google launched an Easter egg showing what the search engine looked like in 1998 (pictured below). Type into Google Google in 1998' to bring up this throw-back homepage.

Google in 1998

Top 30 women in digital

The Drum announced their Top 30 Women Under 30 in Digital 2013 this week and forgive us the self-promotion, but our very own Head of Content and Online PR Freia Muehlenbein was featured at number 7!

The Drum top 30

Amazon leads the German ecommerce market

Germanys top 100 online retailers experienced a 12% growth in sales over the past year, according to a study published this week. The total turnover of these retailers in 2012 reached $18.5bn, with Amazon leading the way with $4.8bn of the market sales. The growth of the top 100 etailers in neighbouring Austria and Switzerland experienced even more impressive growth at 20% and 26% respectively.

How to manage an online community

We spoke at a seminar on community management seminar last week with Prohibition PR. The event looked at how to use social media for business, while our Multilingual Search Marketing Manager Julia Dettler talked about the importance of blogging in SEO. You can watch her full presentation below: