This Week in Digital...
A lot happens in digital during a week so every Friday we gather the most interesting, amusing and/or entertaining stories from the world of online marketing, ecommerce et al. in one place.
Google Analytics Solutions Gallery
Google Analytics' Solutions Gallery is now live giving the most novice of user of the free tool the ability to download Segments, Custom Reports, Dashboards and Bundles for their own usage. The sharing platform already has hundreds of useful submissions ranging in topic from social media to ecommerce.
Google AdWords Third-Party Review Extensions
Google AdWords Third-Party Review Extensions have been rolled out this week allowing PPC adverts to display a full or paraphrased review from a trusted authority.
To add a Review Extension you will find the option under the extensions tab in your account where you can submit a review to be verified, which can take a few days for approval to be granted.
To gain the most exposure it is advised that the review should be about your business as a whole rather than a specific product and set to campaign level for the greatest coverage.
Matt Cutts on Guest Blogging
This week Google's Head of Webspam, Matt Cutts, has answered a question many people have been asking, 'how can I guest blog without it appearing as if I paid for links'?
Cutts has said that one of the clearest indicators of a post being paid for is that it doesn't fit in with the rest of the content already on the site and is filled with keyword-rich anchor text.
He also said that guest blogging should be something that is done in moderation and in conjunction with alternative methods as using this as your sole strategy will not be the best way to build your website's reputation.
Watch the full interview below to learn more:
The Isle of Skye Gets a Virtual Twin
There's nothing new with a town being twinned with another, but the Isle of Skye decided to go a step further and have twinned themselves with the virtual town Skylands from the hugely popular children's gaming series, Skylanders.
The joint publicity will no doubt benefit both parties with increased tourist interest in the Isle of Skye and with some of the game's characters already having visited a number of schools on the island, I wonder what will be the top of those children's Christmas list this year?
What have you enjoyed or found interesting this week in the world of digital marketing? If we have missed something then feel free to leave a comment below or tweet us @searchlabs.