This Week in Digital…

Joseph Fitzpatrick

This week in digital

A lot happens in digital during a week so every Friday we gather the most interesting, amusing and/or entertaining stories from the world of online marketing, ecommerce et al. in one place.

Marketing Halloween

It’s hard to tell who gets more excited about Halloween, trick-or-treating children high on appropriated sugar or marketing departments carving company logos into pumpkins. In the run up to the 31st Econsultancy, who themselves marked All Hallows’ Eve by tweeting horror-based digital marketing puns all day, examined eight of the more imaginative examples of Halloween marketing on their blog. These included Tescos Halloween navigation bar and The Whisky Exchanges spooky themed liquors. You can view the full article here.

Not to be outdone Google also marked Halloween with a witch-themed interactive doodle (below) that allowed you to create spells using a variety of gruesome ingredients, leading to different games such as monster-hand whack-a-mole.


‘Security Issues’ section added to Webmaster Tools

On a more serious note Google has announced that it has added a “Security Issues” section to Webmaster Tools. This new section promises to better communicate hacks, spam or malware issues to website owners. There is also a dedicated help portal for hacked sites that has step-by-step posts detailing the recovery process.

On the Webmaster Central Blog Google says that the new section will allow site owners to:

  • Find more information about the security issues on your site, in one place.
  • Pinpoint the problem faster with detailed code snippets.
  • Request review for all issues in one go through the new simplified process.

All aboard Google Maps

Google Maps took an aquatic turn this week as both the river Thames and the shipwreck of the Mary Celeste were mapped. Users can explore a 30-mile stretch of Britains most famous river taking in views of the Millennium Dome, Canary Wharf and the Houses of Parliament along the way.

There is also the option to dive in the wreck of the Mary Celeste, which was shipwrecked off the coast of Bermuda in 1864. This is not the first time Google Maps has gone under the sea with the Galapogos and the Great Barrier Reef previously mapped.

If you’re more of a land-lover then why not take a tour of Search Laboratory’s HQ on Google Street View.

Google Glass fine

Google Glass fine

Google Glass has not yet hit the shops but they’ve already fallen foul of the law, with a Californian woman being fined for wearing the device while driving (pictured above). Cerilia Abadie, who is one of the Google Glass Explorers that are testing the wearable technology, was handed the ticket for driving w/monitor visible to driver. Fittingly the story was broken on Abadies Google+ account.