This Week in Digital…

Joseph Fitzpatrick

This week in digital

A lot happens in digital during a week so every Friday we gather the most interesting, amusing and/or entertaining stories from the world of online marketing, ecommerce et al. in one place.

Pepsi v Coke

Halloween may be long gone now but this tongue-in-cheek exchange between Pepsi and Coke is good enough to cause us to revisit the marketing efforts of All Hallows Eve. Pepsi struck first with their graphic of one of their cans dressed in a Coke can cloak under the message, “We wish you a scary Halloween!” Not to be outdone though, Coca Cola hit back by putting out the same graphic with the message changed to read: “Everybody wants to be a hero!” – Well played chaps.

pepsi ad

Google takes search to the streets

In a campaign creatively titled ‘Google outside’ the search engine behemoth put up displays in bus shelters and tube stations around 160 sites in London this week. The displays show off the tech giants Google Now technology, providing passers-by with information on their location that changes with the weather (rainy day, think local cinema for example).

Google Barge

Google barge mystery solved

While Google has been catching the gaze of Londoners, across the Atlantic it’s caused quite a stir with the appearance of two giant floating structures in the US. Shrouded in secrecy with everyone working on them or guarding them forced to sign non-disclosure agreements the media has been abuzz with conjecture about what they actually are. Google, however, brought the clamour to an end this week with the following statement: “Google Barge… a floating data centre? A wild party boat? A barge housing the last remaining dinosaur?

“Sadly, none of the above. Although it’s still early days and things may change, we’re exploring using the barges as an interactive space where people can learn about new technology.”

Court orders Google censorship

The French court has ordered Google to remove nine images of former Formula One president Max Mosley from its search results. Unsurprisingly Google was none too happy about this. “Even though we already provide a fast and effective way of removing unlawful material from our search index, the French court has instructed us to build what we believe, amounts to a censorship machine,” said Daphne Keller, Googles associate general counsel, in a statement.

The images relate to Mosleys infamous 2008 orgy that subsequently saw him successfully sue the now defunct News of the World for reporting that it was Nazi-themed. Google went on to call the ruling troubling and that it could have serious consequences for free expression.

Mobile Christmas shopping

The 2013 Christmas season will see mobile account for 12.4% of the total online sales, according to Adobes Online Shopping Forecast, published this week. This will represent a 68% year-on-year increase in Europe. December 9 is predicted to be the highest grossing online shopping day with sales set to be over twice the daily average.

A minute of brilliant Vines

Vine is not yet a year old but the video-for-Twitter app is already firmly rooted in the social plans of most marketing teams. Econsultancy has put together an entertaining look at 10 of the best examples of the six-second videos – well worth a minute of your time.