This Week in Digital…

Joseph Fitzpatrick

This week in digital

A lot happens in digital during a week so every Friday we gather the most interesting, amusing and/or entertaining stories from the world of online marketing, ecommerce et al. in one place.

404 most used word online

404, fail and hashtag topped the Global Language Monitors list of the most commonly used words on the internet in 2013. The Popes Twitter handle @Pontifex also featured high in the Word of the Year list, while twerking was another notable inclusion (no doubt owing its appearance to Miley Cyrus).

Toxic politics was the top phrase of 2013 just pipping federal shutdown to the post and in keeping with the governmental theme NSA and Ed Snowden accounted for two of the top four names of the year. You can see the full lists here.

YouTube users not happy with Google

It’s safe to say that if Google+ was not owned and run by Google then it would have died a quick and anonymous death by now. However, the world’s most used search engine does happen to own Google+ and unsurprisingly they’re quite keen for us all to use it (chances are if you’ve got a gmail account you will have inadvertently created an account anyway).

Not suffice with dangling SEO benefits as a carrot to use the social channel, Google has now revamped YouTube’s comments section so that it is now tied to Google+. This has not gone down well with YouTube users, likewise the sites co-founder questioned the change in no uncertain terms.

Matt Cutts comments on comments

Googles Head of Webspam Matt Cutts published a video this week where he discusses the question of spam comments on blogs. In it he advises users to publish comments under their real name, as using a company name makes the exercise appear commercial. He also pours cold water on those who rely on blog comments for their link building strategy. Watch the full video below: anyone?

In what appears to be the tech-giant equivalent of cleaning out the back of the sofa and finding a collection of pound coins, Yahoo! has stumbled across a list of domain names that it now plans to auction off for several million dollars.

The domains include, and and are on sale for between $10,000 and $99,000. It’s not all good news for Yahoo! though as the latest comScore search engine user figures for October show a rise for Bing at their expense.

And finally…

The Conservative Party scored a PR own goal when Computer Weekly this week revealed that the Tories had deleted a decade of speeches from their website and also the main internet library. Google has filed a patent for an electronic skin tattoo complete with embedded lie-detector. Self-deleting image messaging firm Snapchat turned down a $3billion approach from Facebook, despite having never posted a profit. And finally, check out this Twitter conversation between Tesco, Jaffa Cakes and several other well-known brands – it all gets out of hand pretty quickly.