This Week in Digital...

  • Ballon d'Or ads
  • Ballon d'Or ads


Yandex signs deal with Facebook

Yandex has partnered with Facebook in a move that will give the Russian search engine access to the social networks public data. This means that Yandex will be able to access the public content of users in its target markets of Russia, Ukraine, Belarus, Kazakhstan and Turkey.

This will be used to add a social search feature in Yandex, which will show real-time posts by Facebook users in the SERPs. Although, as the below example shows, this doesn't appear to be too accurate with the post it's using from our account here being several months old.

Yandex social search

Google adds Shared Endorsements and image usage rights

Google has announced this week that it will show user reviews for its products and services. For example,"if you search for "Italian restaurants", you might see an ad for a nearby restaurant along with your friend's favourable review," Google explained, "Or, in Google Play, you might see that another friend has +1'd a new song or album.

"We call these shared endorsements."

Meanwhile the internet giant has also made it simpler to see which photos are free to use in its image search. An extra option under the search tools allows you to select from a number of options (see below).

 

image search laws

Kleenex cleans up with FIFA Ballon d'Or agile marketing

For those of you who are football fans you will be aware of Cristiano Ronaldos crowning as the worlds best player this week. The perma-tanned embodiment of male grooming was overcome by tears when accepting the Ballon d'Or trophy – an opportunity Kleenex capitalised on with the below reactive ad.

 

Ronaldo Kleenex ad

And finally...

Google acquired tech company Nest this week for $3.2 billion in cash. This has been widely heralded as Google positioning itself at the centre of the internet-of-things ideology. Incidentally Nest make thermostats that learn what temperature you like and smoke alarms that don't have a fit when you leave the toast in for too long.