This Week in Digital…

Joseph Fitzpatrick

This week in digital

Twitter ads now language sensitive


In an attempt to attract more advertisers Twitter this week announced that its adverts can now be targeted at different languages. The update applies to promoted tweets and promoted accounts.

The social networks Group Product Manager, Nipoon Malhotra, explained the language-targeting capabilities in a blog post.

He wrote: “Language targeting can benefit marketers who want to reach a global audience with language-specific messaging, or who are in countries where large populations speak multiple languages.”

“For example, an advertiser who wants to promote tweets to Italian-speaking soccer* fans during the World Cup can use Italian language targeting to reach the right users around the world.”

“Advertisers can also use language targeting in conjunction with our robust suite of targeting options based on interest, keyword, gender, geo or tailored audience segments. For instance, a travel brand that wants to reach Spanish-speaking travellers in the U.S. can combine U.S. geo-targeting, travel-category interest targeting and Spanish language targeting to effectively connect with their target audience.”

Malhotra also claimed that users Twitter recognises as multilingual can be targeted by a number of languages.


You Kip comedy doesnt live up to reality

Premier Inn brand ambassador, Lenny Henry, whom UKIP suggested ‘should emigrate to a black country last week‘, was the subject of a brilliant responding advert over the weekend. The ad (below) did the rounds on Twitter but a spokesperson for the hotel chain eventually confirmed it was not their work.


You Kip advert

Apple havent forgot about Dre

The Dr Dre-founded Beats Electronics headphone manufacturer (if you’ve seen a footballer wearing over-sized headphones in the last couple of years the chances are these were Beats) is the subject of a reported £1.88bn takeover deal by Apple.



Morrisons angelic baguette backfires

Supermarket chain Morrisons launched massive price cuts across its products last week and as part of the marketing push to show how much dough customers could save with them the Bradford-bMorrisons uses the Angel of the North to advertise its baguettesased retailer beamed one of its baguettes onto the wings of the Angel of the North.

This was a stunt that failed to rise (sorry) though and far from being the toast (sorry again) of the Toon was instead met by anger, with the Angels artist Antony Gormley also critical of the supermarket, leading to a Morrisons spokesperson unreservedly apologising’.

And finally…

The proposed merger between Omnicom and Publicis, which would have created the worlds largest advertising agency, has fallen through nearly 10 months after being announced last year. The abandonment follows a raft of lost accounts including Vodafones $1bn global contract.