This Week in Digital…

Laura Britten

Marketing Manager

This week in digital

Should Google forget you?

The European Union Court of Justice ruled on Tuesday that Google must amend search results at the request of ordinary people if the information displayed in the SERPs was irrelevant or outdated.

The ruling is a new development in the “Right to be Forgotten” law that was passed by the right European Commission in 2012 allowing people to request data about themselves be deleted.

Right to be forgotten

The issue was brought to the attention of the court by Mario Costeja Gonzalez who after Googling his name found that the results returned newspaper articles from 16 years ago that detailed how he had to sell a property to pay off money he owed. Mr Gonzalez felt that this was a breach of his privacy and should no longer be linked to him as the matter had been resolved.

Since the court made the ruling Google have received new requests to have information about individuals removed, the BBC reported. These requests included an ex-politician who wants to be re-elected and so would like links to his past behaviour taken down and a man convicted of possessing child abuse images wants links to stories detailing his conviction to be erased.

Wish someone would stop Twittering on?mute button

Twitter has launched a new “Mute” button this week which allows users to temporarily unfollow updates from someone you follow but may not want to un-follow them completely.

This could certainly be useful for the friend we all have that tweets every meal they ever make, every gym session or every adorable picture of their new puppy. With this new button you can stop the incessant barrage of tweets without them even knowing and having the awkward conversation of “why are you no longer following me?”

Should politicians brush up on their SEO?

google voteResearchers have found that search rankings can greatly influence undecided voters at the polling station. Numerous studies have shown that people trust higher ranked companies on the search engines over those lower down, so researchers at the American Institute for Behavioural Research and Technology decided to see whether the effect was the same for political candidates.

As reported in The Daily Mail, the research conducted in the US found that search rankings that were biased towards a particular candidate could boost the preference of undecided voters by as much as 15%. With this in mind, Cameron, Milliband and Clegg will no doubt be pushing their SEO campaign over the next year ready for the general election in 2015.

Fosters have the last laugh

Fosters have asserted themselves as the funny mans beer over the last few years sponsoring comedy on Channel 4 as well as the Edinburgh comedy awards, but now they have launched an augmented reality app that means you can now watch a free comedy set from the comfort of a Marstons Pub.

Beer mats and posters will be placed in Marstons Pubs which will entice pub-goers to use the Blippar app to create an augmented reality version of comedian Gary Delaney who has a range of 50 witty one-liners for you to enjoy.

And finally…

Econsultancys latest State of Ecommerce in South-East Asia report has revealed that businesses shouldn’t be overlooking South-East Asia’s rapidly expanding ecommerce space. China dominates the market, but when you look at other countries in the region, it is clear to see that they hold plenty of possibilities. For example, Vietnam added 2 million internet users in the past year – a growth of 14% and 73% of Singapores population is currently online.

If you are interested in the Chinese market, then check out our infographic on Ecommerce and Search Engine Marketing in China.

Image sources: PandoDaily, The Verge