This Week in Digital…

Joseph Fitzpatrick

This week in digital

.London is live

London businesses can now use the .london domain after the web extension was rolled out this week. According to reports more than 10,000 firms in the capital have registered their interest in the web address, and businesses including West Ham Football Club and Fortnum and Mason have already launched on the domain. Dot-London is just one of more than 1,000 new web extensions that are being rolled out by the global internet body, ICANN, and follows the launch of .Paris.

Facebook ads on third-party devices

Mark Zuckerberg, the owner and founder of Facebook, announced this week that his network is going to start serving adverts to third-party mobile apps. This move will see a new advertising network launched as well, the Audience Network, which Zuckerberg claims will deliver better click-through rates than those on offer from its rivals (below is an example of what the ads could look like).

Facebook third-party ads


He told the F8 developers conference in San Francisco: “The mobile ecosystem needs a way to deliver these kind of native, personalised ads to people, and I’m glad that we can deliver more than one million active advertisers to your apps.”

Filter restaurants by price on Google

Providing youre in the US you can now search on Google for restaurants by whether they’re open at that particular time or not, price, ratings and the type of food they serve. What’s more if you’re on your mobile all you need to do is say: “OK Google call” and the search engine will do the rest. Google is planning on rolling out this feature to other markets in the future.


From a marketing perspective getting a hashtag trending on Twitter is a job well done (usually) but to achieve this with zero effort is deserves an even more exaggerated doff of the proverbial cap – and that is exactly what celebrity Derek Acorah did this week in the form of a spoof Q&A, which according to reports he had no idea was going on.

For those unaware, Acorah, is, to quote his website (which, incidentally begins his bio with Derek Acorah needs no introduction but then goes on to provide us with one regardless. I digress: the pioneer for spiritualism and mediumship on television.)

From is cauliflower the ghost of broccoli? to if a ghost looks wonky do you have to use a spirit level? #AskDerekAcorah, which trended pretty much all day on Tuesday, brought out some fine examples of keyboard comedy, a sample of which I’ve collected below.

Derek Acorah




BrewDog being BrewDog again

From a piece of inadvertent marketing brilliance to one very thought out example, in the form of BrewDogs apology to the independent complaints panel, The Portman Group. Craft brewer, BrewDog, who made headlines most recently for their Vladamir Putin protest beer, had been adjudged to have breached advertising rules.

This prompted the following apology from co-founder James Watt (contains language of the strong variety): “On behalf of BrewDog PLC and its 14,691 individual shareholders, I would like to issue a formal apology to the Portman Group for not giving a shit about today’s ruling. Indeed, we are sorry for never giving a shit about anything the Portman Group has to say, and treating all of its statements with callous indifference and nonchalance.”

“Unfortunately, the Portman Group is a gloomy gaggle of killjoy jobsworths, funded by navel-gazing international drinks giants. Their raison is to provide a diversion for the true evils of this industry, perpetrated by the gigantic faceless brands that pay their wages. Blinkered by this soulless mission, they treat beer drinkers like brain dead zombies and vilify creativity and competition. Therefore, we have never given a second thought to any of the grubby newspeak they disseminate periodically.”

“While the Portman Group lives out its days deliberating whether a joke on a bottle of beer is responsible or irresponsible use of humour, at BrewDog we will just get on with brewing awesome beer and treating our customers like adults. I’m sure that makes Henry Ashworth cry a salty tear into his shatterproof tankard of Directors as he tries to enforce his futile and toothless little marketing code, but we couldn’t give a shit about that, either.”

“We sincerely hope that the sarcasm of this message fits the Portman Group criteria of responsible use of humour.”

The result of which was BrewDog got blanket coverage on its terms.

And finally…

Advertising spend in Britain will hit the £20bn a year mark by 2015 according to research by the Advertising Association. Internet advertising is worth £6.3bn of which £1bn is spent on mobile. In other news Yahoo is the latest company to announce that it will make its own original TV series, which will be shown on its website and via an app. It joins Netflix and Amazon in competing with traditional TV production.