This Week in Digital…

Joseph Fitzpatrick

This week in digital

World cup publicity stunts so far

There have already been a plethora of world cup PR stunts and were still over a week away from Roys boys giving us our bi-annual dose of tournament disappointment. Its a bit of a mixed bag; some are brilliant some not so (seriously Asda, how did that hood get sign off!), but Ill let you make up your own mind with The Telegraphs round-up.


world cup pr stunts


New Instagram features

In a week that has seen Instagram make the headlines for its policy on how much skin one is permitted to show on the app, the Facebook-owned image sharing service has found the time to roll out some new features.

New Instagram features

All in all Instagram has launched eight new features – Adjust, Vignette, Warmth, Saturation, Brightness, Contrast, Highlight and Shadows – with the addition of a new wrench icon. In a blog about the features Instagram said: “From brightening up a photo of your dinner party to better capturing the warmth of a sunset portrait, these new creative tools help you bring out and share the beauty of the moment as you remember it – right inside the same simple Instagram you already know.”

Guardian sets up whistle blower site

The Guardian has launched a secure platform where budding Edward Snowdens can whistle blow anonymously and presumably the Guardian can then use this information to fill the pages of its newspaper. The SecureDrop platform doesn’t track cookies and is hosted on a separate server to the papers website.

Editor-in-chief Alan Rusbridger said: “Protecting sources is at the core of journalism, and as the Guardian’s revelations from the Edward Snowden documents over the last year have shown, it’s getting ever more difficult.”

“We’re pleased to be able to use the best technology available to make sure we’re doing everything we can to let sources talk to our journalists securely, and hope as many other outlets as possible do the same.”

And finally…

According to a study, the average web search produces 0.2g of Co2, based on figures Google released on its server farms. To put into context boiling a kettle produces 0.7g of Co2.