This Week in Digital…

Joseph Fitzpatrick

This week in digital

Established brands still lead the way in online media

The UKs online media industry is still dominated by established titles including the BBC, the Mail Online and Sky News, according to a report published this week.

The research by Reuters Institute for the Study of Journalism at Oxford University, found that only 16% of readers use digital-only news sites such as Buzzfeed and the Huffington Post. The types of news stories we Brits digest online was also covered (see table below) as was the UKs most influential journalists on Twitter: Caitlin Moran, Jon Snow, Victoria Coren, Robert Peston and Nick Robinson.

You can read the full report here.


digital news report

Google Galactic?

Google may be rocketing off into space as the tech giant is reported to be interested in buying a share of Virgin Galactic, the space tourism arm of Sir Richard Branson’s empire. Not solely motivated by the panoramic views and weightlessness, the purported deal would see Google benefit from satellite launch technology.


Google Galactic


Instagram Ads coming to the UK

Photo-sharing social network, Instagram, announced this week that it will be expanding its advertising network to the UK in late 2014. The app, which has over 200 million users worldwide and has been showing US users ads since November last year, said in a blog post that the move was part of building Instagram as a sustainable business.

Payday Loan Algorithm 3.0

Googles Head of Webspam and outright celebrity of this blog, Matt Cutts, announced at a conference this week that the search engine was rolling out an update of its Pay Day Loan algorithm, which is specifically targeted to extremely spammy queries. Its not related to Panda or Penguin.


The huge marketing football event that is the world cup kicked off in Brazil this week and to mark the occasion Twitter has re-launched its Hashflags feature, following their debut in South Africa 2010. By hashtagging the relevant three-letter country code you can make that nations flag show up in your tweet, as Miss Hips Don’t Lie demonstrates below:


In less jubilant news for the micro-blogging social giant the Twitter-owned Tweetdeck had to be shut down earlier this week after an XSS flaw left users vulnerable to having their accounts hijacked.

And finally…

QI host and general bastion of all things British, Stephen Fry, has become the first person to switch to the new .uk web address. A long-time critic of the setup Frys pioneering provided internet company Nominet, which is responsible for the new domains, with some much welcomed publicity.