This Week in Digital…

Becky Grainger

Industry News

Paddy Powers Latest Viral Sensation

No one knows whether this was a wonderful coincidence or a brilliant PR stunt, but either way we loved it. An unsuspecting Steve thought a love romance was blossoming when he exchanged some flirty text messages with a girl he met the night before. Much to his disappoint Jess was actually the moderator of the Paddy Power Twitter, who chose to play along, whilst broadcasting the whole conversation on Twitter. Making Steve an internet sensation! Read the rather amusing full account of the messages here.

Baidu in Trouble Over gay treatment Search Results

China’s search engine leader, Baidu is facing a lawsuit after it displayed search results from a clinic that claimed they could turn gay men hetrosexual.

Xiao Zhen, is suing Baidu and the Chongqing-based Xinyupiaoxiang Clinic. The clinic was the first result displayed by Baidu after Zhen searched for “gay treatment,” but the clinic did not have a legitimate psychiatry license and as part of its therapy they used electroshock treatment. Baidu has responded saying the clinic had a business license for psychological counseling and the difference between counseling and treatment is hard to distinguish. The verdict is yet to be decided but Zhen is suing Baidu for more than 10,000 yuan ($1,620.)

Touching Tributes For Robin Williams

This week saw the tragic death of the much loved comedian, Robin Williams. Celebrities, fans and family paid tribute to the Oscar-winning actor on social media, with #RIPRobinWilliams trending worldwide. Fans have also gathered at famous film locations, leaving flowers, film quotes and messages. Whilst the broadway’s cast of Aladdin invited the audience to sing along to ‘Friend Like Me.’


Facebooks Update Restricts Brands Social Marketing

Facebook has caused a stir this week after announcing a ban on like-gating content. The update was published on their developers blog and has since received numerous complaints from businesses who use this as a marketing tactic. According to Facebook the definition of like-gating is, ‘when you force a Facebook user who has not already liked your Page to like your Page before they can see content on a particular custom tab.’

The policy also states that ‘you must not incentivise people to use social plugins or to like a page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a page. It remains acceptable to incentivise people to log-in to your app, check-in at a place or enter a promotion on your app’s page.

The aim of the update is to ‘ensure quality connections and help businesses reach the people who matter to them. We want people to like Pages because they want to connect and hear from the business, not because of artificial incentives.’

And Finally…

The Wall Street Journal first spotted Google testing ‘Listen Now’ ads, appearing on music searches. The ads will be displayed when searching for a music artist and are grouped together under a Listen Now label.

Google has confirmed the testing and stated, “we’re happy to help users quickly find legitimate sources for their favourite movies, music and more via Google search.” Working in a similar way to traditional ads, the music services will pay for each click they get. Making Google even happier!