This Week in Digital...
Search Labs Ice Bucket Challenge
No guesses for what we are talking about this week 'The ice bucket challenge' has completely taken over social media and it's all for a good cause. From George W Bush to Simon Cowell and even the Queen of fashion, Anna Wintour, have all taken the plunge (excuse the pun). The guardian have put together their ten best celebrity challenges. So far, ALS have raised over $31.5 million compared to $1.9 million for the same period last year.
Our Sales & Marketing Director, Ari Nurmi, has risen to the challenge to help raise money for ALS and we can't wait to see what the other Leeds SEO agencies have to offer. To do your bit and join in the fun, donate here.
Greggs found themselves in a bit of a pickle this week, when a rather different logo appeared on their Google profile. The slogan read 'providing sh*t to scum for 70 years' which is not quite as pleasant as their usual; 'Always fresh. Always Tasty'. It was all taken light-heartedly, with Greggs posting a series of funny tweets on the matter and even bribing Google with some tasty looking doughnuts to get the problem sorted.
10 Biggest Google Search Milestones
Googles head of search, Amit Singhal celebrated his 14-year work anniversary by sharing his 10 biggest Google search milestones, since he began his work: "Since 2004, Google has of course made a range of big bets: YouTube, Android, Chrome, Google Maps and recently, many of the amazing long-term projects Google[x] is pursuing" Singhal said that "in the last year alone there have been more than 890 improvements to Google Search, the company also intends to keep making changes and moving forward. In 2024, the Google of 2014 will seem ancient, and the Google of 2004 prehistoric." To read the full list of milestones visit Amits Google+ page here.
In preparation for Reading festival this week, the local Tesco store moved its usual fruit and veg display and instead stocked the shelves with gallons of alcohol. Jagermeister, Vodka and Cider now sit where you would usually find your bananas. Tesco have also stocked up on all your camping necessities. With the store a 15 minute walk away from the festival, Tesco are set to see over 35,000 per day. Making it busier than Christmas!
Instagram have launched deeper analytics to provide marketers greater visibility into how their campaigns are performing on the network. Metrics such as impressions, reach and engagement will be provided in near enough real time.