This Week in Digital…

Becky Grainger

This week in digital


Everyones favourite programme, The Great British Bake Off, saw a case of sabotage this week. Usually drama free and full of sugar coated flowers, GBBO had the audience in shock this week when Iain’s ice cream was REMOVED FROM THE FREEZER!

The man with the wonderful beard didn’t take the news too well and threw his melted Baked Alaska in the bin, which then led to him being voted off the show. Such controversy has caused the whole of the UK to rebel, with the BBC receiving over 550 complaints and #JusticeforIain trending on Twitter. The viewers have been accusing fellow contestant, Diana, of deliberately taking his ice cream out of the freezer to destroy his chances in the competition.

Diana has responded saying that the BBC have edited the show to make it appear like she removed it from her freezer on purpose. Presenter Sue Perkins and judge Paul Hollywood have also spoken out, saying the Baked Alaska was out of the freezer for 40 seconds and Iain should have kept his cool (no pun intended) and at least presented something.

Whatever the story may be it has led to some hilarious memes and a Twitter (Baked Alaska) meltdown!


The Metro has a great round up of the best memes and tweets here.

Zara Apologises For Selling Controversial Childrenswear

This week saw the fashion brand Zara come under fire after they released a Star Of David children’s pyjama top. Featuring a yellow sheriffs star the nightwear has been compared to outfits that Jewish prisoners were forced to wearing during the Holocaust.

The nightwear caused a social media fury and the clothing outlet have since offered an apology stating that it had been “inspired by the stars from the Classic western films. The clothing has now been swiftly removed from all stores.

Zara Pyjama Top

Macmillan Under Hot Water

The Ice Bucket Challenge continues to take over the world, with all social media channels bombarded with people throwing buckets of ice water over themselves, (if you missed our ice bucket challenge you can view it here.) The challenge has raised masses for the charity ALS, however Macmillan Cancer Support are now being criticised for hijacking the idea.

Macmillan have defended themselves on Twitter saying their supporters have been doing the challenge since early July. Macmillan have also tweeted the details for text donations to both Macmillan and MND after people complained that they didn’t know which number to use (conveniently they are both very similar!)




Further complaints have now been made after Macmillan launched a paid campaign, which includes Google AdWords and sponsored Facebook ads. Having bought the term ice bucket challenge when users then search for ALS ice bucket challenge they are shown an add encouraging them to Take the challenge with friends & raise funds for Macmillan. Macmillan have responded to this saying that Google defaults to their ad as ALS and the UK equivalent MND have not bought ads.


Dynamo Slated After Fake Levitation Stunt

Dynamo was seen filming a levitation stunt for the Dynamo Shardnew series of his show, Dynamo: Magician Impossible. The magician appeared to be floating above Europe’s tallest building, The Shard. Dynamo tweeted a picture of the clouds alongside the message the view is great up here #lookup. However he was quickly criticised on Twitter with users saying you could see the wires.

The stunt has seen many fans disappointed that the magician cant actually fly and surprisingly wasn’t actually floating 1,016ft above the streets of London.

And Finally…

Instagram have announced the launch of yet another app, Hyperlapse. Currently the app is only available on iOS but will allow users to create high-quality time lapse videos. Instagram have described Hyperlapse as a new app to capture high-quality time lapse videos even while in motion. To read the full introduction on Hyperlapse, visit the Instagram blog here.