This Week in Digital…

Becky Grainger

This week in digital

KLM Lost & Found Service

This week KLM have pulled at some heart strings with their adorable lost and found dog service. Described on their YouTube channel as; ‘KLMs dedicated Lost & Found team at Amsterdam Airport Schiphol is on a mission to reunite lost items as soon as possible with their legitimate owner. From a teddy bear found by the cabin crew to a laptop left in the lounge. Locating the owners can sometimes be a challenge, so special forces have been hired.’



Then came the devastating news that this was just a marketing stunt and the dog will not actually be working for KLM. Sherlock just symbolises how the staff actively try and reunite owners with their possessions. It is still ridiculously cute though!

Emma Watson You Are Next

Emma Watson has been part of a marketing hoax this week, after there was a threat to release nude photos of the Harry Potter actress. The hoax was designed to bring down website 4chan, which has previously been under for fire for uploading nude pictures of female celebrities.

The threat followed Emma Watsons UN speech on women’s rights and started with some messages on 4chans message board; “she makes stupid feminist speeches at UN, and now her nudes will be online.”

The website, was then launched featuring a countdown clock, stating the pictures would be made public in five days. It has since been announced that actually the viral marketing company, Rantic Marketing, were behind the website.

The website now redirects to Rantic Marketings website with a confession and the message that they are on a mission to #shutdown4chan. Rantic have since said that the aim is to highlight the illegal actions of sharing these images by 4chan users. It is also believed that Emma Watson is involved in the campaign.

rantic marketing

DuckDuckGo Blocked in China

DuckDuckGo just can’t catch a break, following on from the exciting news last week that the search engine is now available as a default search on Apples iOS update, it has now been announced that they have been blocked in China.

The search engines CEO, Gabriel Weinberg, confirmed the news to TechinAsia. It is currently unknown why or when the search engine was blocked and since their launch it had been working fine China.




Google Rankings effected by TV viewings

There is now the possibility that Googles rankings may be effected by whats airing on TV. Google has been granted a patent that suggests they are looking into a way to use TV viewings as a ranking factor.

Bill Slawski, SEO By The Sea announced the news that Google had received the patent. Here’s a section from the patent document that speaks to that feature, full patent here.

“In some implementations, a TV viewer (sometimes referred to herein as a user) has access to a computer, set top box, smart phone, or other Internet-connected electronic device, while he or she is viewing TV content. Occasionally, such a TV viewer executes search queries on the Internet-connected device related to the TV content he or she is watching. For example, when the user is watching a TV program about wildlife, he or she might execute searches on the Internet-connected device related to the particular animal species being described in that program. As another example, a viewer who is watching a movie might execute searches about locations or the actors appearing in the movie. Such a viewer when entering a search query might use search terms that are related to but not identical to the particular content being described in the program he or she is viewing. For example, someone watching a TV program with a segment about a particular model of Porsche might execute a search query for “Porsche” or “sports cars” instead of the designation of the particular model that was the subject of the segment.”

And Finally…

Instagram ads will now be introduced to UK users, after they were rolled out in the US in 2013. Brands such as Waitrose, Cadbury, Starbucks and Rimmel will now be running ads from this week. Instagram have said they want the adverts to appear natural and are starting with brands that already have a large presence on the social media channel.