This Week in Digital…

Becky Grainger

This week in digital

Google Invest in Mystery Company

Google has made a massive £542 million pound investment in a startup company, with such a big investment you would expect to know what the company does but it seems no one actually knows what they do. The company titled Magic Leap has purposely kept its ambitions and goals a secret, there have been hints at wearable technology and the website quotes ‘here’s where you’ll find discoveries, experiments and unscratchable itches from those conjuring night and day to help bring magic back into the world…’


magic leap


In a press release, CEO & founder of Magic Leap quoted; “Magic Leap’s mission is to develop and commercialize what we believe will be the most natural and human-friendly, wearable computing interface in the world. What is remarkable is how well the human body and mind respond when technology respects biology, so truly magical experiences become possible. In this new world of the intimate relationship between computing and human sensory systems, Magic Leap is bending its proprietary technology to meet the very human needs of our future users and co-creators. Our technology exists to unlock the creative spark found in all of us.”

With a valued startup of over $2 billion and with Google investing half a billion dollars, I think its safe to say it is going to be worth waiting for. Worth £21m

This week a US online domain broker announced that they will be auctioning off the much sought after address Allegedly a number of travel companies have previously been competing in a hope to win the domain, which has been in the hands of the same broker for the past sixteen years.


It is predicted that the price tag for the address is set to reach a massive £21m at auction with travel companies expected to compete in a bidding battle to win the domain. Whoever the lucky winner may be it is certain that it will massively improve their online presence, with most potential customers using the keyword holiday whilst searching to book a trip. That being said it then means the unlucky companies that lose out will have to improve their keyword optimisation to be in with a chance of competing with

American broker, Breathe Luxury Limited, have announced they will auction off the domain during the World Travel Market event, in London on the 6th of November.

Zuckerberg Breaks Down Language Barrier

Facebook CEO and all around nice guy (unless you’ve seen his depiction in The Social Network), Mark Zuckerberg shocked an audience at the Tsinghua University, Beijing by speaking Mandarin for the entire duration of a 30-minute Q&A session.

Zuckerberg is well known for setting big goals for both his personal and professional life, with previous challenges including only eating animals that he has killed (2011) and attempting to meet a new person outside of Facebook every day (2013). This latest news however can be traced back to 2010, when Zuckerberg stated that he had started to develop his Chinese vernacular.

He also noted that family of his wife, Priscilla Chan, speak in Mandarin and that his challenge would also allow him to communicate with them.

Google Inbox revealed

Google are in the news again this week after they revealed yet another product on Wednesday with its new Inbox service, which aims to help users organise their e-mail effectively.

The main feature of Inbox focuses on highlighting important information within user e-mail accounts. This includes telephone numbers, business opening hours and reservation details.

Inbox will also integrate with user reminders and allow e-mails to be organised further with the new Bundles feature.

Google has developed the product to function with a range of services, so users can expect to see familiar features such as Google My Business information and the simple and functional layout that Google has popularised. Gmail users can request an invite to the service here


google inbox


Google has also been busy this week after updating the Google Play Music app, with a design overhaul and new features now implemented within the app.

And Finally…

Waterstones and Airbnb have joined forces to offer lovers of books the chance to spend the night in a Waterstones bookshop. The idea follows after last week when a customer was stuck in the Trafalgar Square branch. After David Willis tweeted that he was locked in the store, the users of Twitter did everything they could to ensure he was rescued.

Tonight 16 lucky competition winners will be sleeping in the Waterstones Piccadilly store. They will be provided with airbeds and sleeping bags as well as food treats from the likes of Grazebox, JaffaCakes, Innocent Smoothies and Weetabix for breakfast. They will also be joined by author Richard Wiseman.


airbnb waterstones