This Week in Digital...

  • sainsburys christmas advert
  • sainsburys christmas advert

Google leases airfield for $1.16 billion

Google have signed a lease for the use of Moffett Federal Airfield, which is home to the eight-acre Hangar One. Google-owned business Planetary Ventures LLC, will lease the airfield from the current owners NASA, costing a mere $1.16 billion over the next 60 years. NASA administrator Charles Bolden stated; "As NASA expands its presence in space, we are making strides to reduce our footprint here on Earth, we want to invest taxpayer resources in scientific discovery, technology development and space exploration not in maintaining infrastructure we no longer need. Moffett Field plays an important role in the Bay Area and is poised to continue to do so through this lease arrangement."


moffett airfield


According to a press release Google will use the facility for, 'research, development, assembly and testing in the areas of space exploration, aviation, rover/robotics and other emerging technologies.'

BNP Remembrance Day tweet

This week, The British National Party (BNP) had an embarrassing social media slip up after they reminded their followers to take part in the Remembrance Day two-minute silence, a day late. They posted the tweet in the early hours of Wednesday morning, ironically quoting, 'others may forget but we remember.'


The tweet remained on their account all morning until it was later deleted and the account issued an apology blaming technology for the mistake.


Facebook launches Say Thanks

Facebook have gone all Christmasy with the launch of a new personalised greeting card service titled Say Thanks.


facebook say thanks


In Facebook's company blog post they described the service as; "An experience that lets you create personalized video cards for your friends on Facebook. Share a 'Say Thanks' video with a close friend, your significant other, a relative, a coworker, an old friend – or anyone else in your life who you'd like to celebrate. There is no limit to how many personalized videos you can create and share."

"To create a 'Say Thanks' video, visit Once you choose a friend, Facebook will generate a preview of the video. You'll have the ability to select a different theme and edit photos and posts that represent your friendship."


facebook say thanks


The Battle of the Christmas adverts

Another week and another Christmas advert, this week sees the release of Sainsburys attempt to beat John Lewis. The supermarket has moved away from a product focused ad to convey the message of 'Christmas is for sharing.'

The ad tells the story of The Christmas Truce and shows one of the most famous moments of the First World War, Christmas Day 1914 when opposing British and German soldiers left the trenches to play football together.

Sainsburys have a long running relationship with the Royal British Legion and used the help of their expertise to recreate the scene. Alongside this the supermarket will be donating all profits made from the sale of the chocolate bar, that features in the advert, to the Royal British Legion.

We will let you decide if it is better than John Lewis's Monty the penguin...


And Finally...

YouTube have announced the launch of its awaited music subscription service, YouTube Music Key. The service will currently be invite-only with six months free and then a discounted price of $7.99 per month. The service will operate in two parts, similar to Spotify, in that you will have the ability to use the service for free or a subscription version that removes ads and allows you to listen to music offline. The service will be available on desktop and mobile and is set to launch to the wider public in early 2015.