This Week in Digital...
Black Friday Mayhem
Police have been called to numerous stores and websites have continued to crash as Black Friday shoppers desperately try and get their hands on a pre-Christmas bargain. Websites of major retailers such as Currys, Boots, Tesco Direct and Net-a-Porter have all experienced technical difficulties, with some of the websites crashing shortly after midnight. Currys shoppers were forced to wait in over 30 minute queues just to access the website. Whilst shoppers trying to get on to the Tesco website received the message 'sorry for making you wait.'
The mayhem has carried on in stores as police were called to a number of Asda and Tesco stores as fights over bargains broke out in the early hours of the morning. The Tesco Extra store in Trafford was shut down by the police minutes after the sale started at 12:01 AM. The Greater Manchester Police tweeted to encourage sale shoppers to keep calm.
This year, more UK retailers than ever have taken part in what is usually an American tradition.
'Tweet Me' Love Hearts
The traditional Love Hearts sweets have been given a 21st century transformation with new phrases such as 'tweet me' and 'take a selfie'. Manufacturers of the sweets (Swizzels) ran a competition asking for new phrases to celebrate the 60th anniversary of Love Hearts.
The managing director of Swizzels, Jeremy Dee said: "We had thousands of suggestions submitted. It's extremely rare for us to change the messages on the Love Hearts, but we felt that bringing some of our messages up to date and adding new, contemporary phrases was a great way to mark the 60th anniversary of our most iconic brand."
Twitter Defends Tailored Content
Twitter has been under fire recently after it now inserts tweets into peoples timelines from accounts that they don't follow. As part of its app graph feature it has also now been released that Twitter is collecting data on what third-party apps are installed on a users mobile device. According to Twitter this will allow them to deliver more tailored content and ads.
In a company blog post, Twitter wrote, 'to help build a more personal Twitter experience for you, we are collecting and occasionally updating the list of apps installed on your mobile device so we can deliver tailored content that you might be interested in. If you're not interested in a tailored experience you can adjust your preferences at any time.' The blog post also went on to further explain, 'we are only collecting the list of applications you have installed. We are not collecting any data within the applications.'
Twitter suggests that the benefit of using your app graph allows for more tailored content including, 'improved who to follow suggestions that share similar interests. Adding Tweets, accounts, or other content to your timeline that we think you'll find especially interesting. Showing you more relevant promoted content.'
This week, Tesco have had to remove a sign that labelled superhero items as 'gifts for boys' after a seven-year-old girl took great offense that only boys would like the goods. Karen Cole tweeted a picture of her daughter Maggie next to the sign which has since had over 10,000 retweets.