This Week in Digital…

Becky Grainger

This week in digital

Air Canada send people home for Christmas

With Christmas officially just around the corner, Air Canada have decided to spread Christmas joy by giving Canadians the ‘gift of home’. Pilots of the airline visited The Maple Leaf, a pub in London where Canadians gather ‘for the taste of home’, after carrying out some interviews it turned out that the majority of people wanted to go home but (conveniently) couldn’t afford to. Cue Air Canada who after pretending to buy the pub a round of drinks, actually handed out plane tickets to take them home for Christmas.

Expect a lot of Christmas hugs and tears!


Facebook mass update

Facebook have been constantly in the digital news this week after a series of updates. Firstly, Facebook have removed Bing as its primary search engine and instead replaced it with its own search tool that will allow users to find information related to friends’ comments and posts as well as search for old Facebook posts. Facebook had previously used Bing as an in-house search engine.

Also this week, Facebook have announced the launch of call-to action buttons designed for company pages. According to an official blog post the update is: “designed to bring a business’s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals.” The seven call-to action buttons include:

  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

Since taking over Instagram two years ago there has been little sign of any similarities between the two social media sites, until now. With the new update, when a Facebook user uploads a picture using the iOS app it is automatically enhanced by improving lighting and contrast. Facebook will suggest how it thinks the photo should look but it is still possible to remove or edit any enhancements. Filters and crops can also be added.

Just to add to the busy Facebook week, the news section has also had a bit of a makeover which makes it easier to read the news of the day. It’s also now possible to preview comments in your timeline without actually clicking on the post.

Sony cancels The Interview

Following last weeks news of the cyber attack on Sony, that saw the leak of masses of data and emails. Sony Pictures have since decided to cancel the plan to release the film The Interview, which was due for release in the US on Christmas Day. The film is about a fictional plot to kill North Korean leader Kim Jong-un and the cancellation comes after US theatres decided not to run the film after potential terrorist threats. Many celebrities took to Twitter to express their outrage on the decision.


the interveiw the interview 2 the interview 3

And Finally…

A US jury has ruled that Apple is not guilty of purposely deleting competitors music from users iPods. Apple argued that the update was introduced for security reasons and to enhance users iTunes and iPod experience. Commenting on the verdict Apple said: “We created iPod and iTunes to give our customers the worlds best way to listen to music. Every time we’ve updated those products – and every Apple product over the years – we’ve done it to make the user’s experience even better.”