This Week in Digital...
A Polar Bear Rides the London Tube
This week saw the premiere of the new Sky Atlantic TV show Fortitude, as part of a PR stunt to celebrate the launch a large polar bear roamed the streets of London. The 8 foot-tall bear gave London commuters a nice surprise when the bear joined them on the Underground at Charing Cross. Zai Bennett, Director of Sky Atlantic, stated: 'In Fortitude, there are 3000 polar bears to 713 residents. Polar bears are the most dangerous animal on land and present an ever present threat to Fortitude's inhabitants. To launch our new Arctic-noir thriller we wanted to bring a realistic polar bear to the streets of London to give people an up close experience of what it must be like to come face to face with one of the biggest, but uncredited stars of our new show'.
Marmite Hopes to 'End Neglect'
Marmite have received further criticism after the launch of their end neglect campaign. The fake documentary has only been published online and warns the UK that a "full-scale Marmageddon" is approaching. Alongside the TV campaign a national crisis hotline has also been set up for forgotten jars of Marmite. Callers will then be able to speak to an expert from the Marmite neglect squad who provide the best advice on how to deal with the disregarded jars of Marmite. The campaign previously has resulted in hundreds of complaints due to the idea that the advert mimicks animal cruelty documentaries.
Potential Hack on Social Media Sites
The world shut down this week after social media sites were temporarily disrupted, Facebook, Instagram and Tinder have all faced short-term failing. It is not yet known what caused the disruptions, Facebook have stated it was a technical difficulty however hackers from online group Lizard Squad have claimed they shut down both Instagram and Facebook.
Twitter Encourages Celebrities to Ditch Instagram
Twitter has now started sending verified users such as celebrities, brands and sports stars, alerts encouraging them to post pictures directly to Twitter rather than through Instagram. Twitter launched the campaign in a bid to cut down the images posted on Instagram then shared through Twitter and encourages users to just use Twitter to 'make sure your fans always see them'.
Snapchat's latest update has caused upset after removing its feature where you can see users 'best friends'. The 'best friends' list displayed the top three most messaged friends and was the only public part of a users profile. Also within the update has seen the release of Snapchat Discover, which according to an official blog post is; "Snapchat Discover is a new way to explore Stories from different editorial teams. It's the result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first. This is not social media."