This Week in Digital…

Laura Britten

Marketing Manager

This week in digital

Samsung Launch Dream Doghouse

As the main sponsor of Crufts which started yesterday at Birmingham’s NEC, Samsung has launched a dream doghouse which can be bought for £20,000, which means only the most pampered of pooches will be getting one. Complete with grass treadmill, hydro pool, self-dispensing dog treats and even a Samsung Tab S, this really does look like doggy heaven. (Also, the dog in the promotional video happens to be adorable – wait until you see him lounging in the pool.)

Goodbye Google+?

With Google revealing their plan to split off part of Google+ into new apps ‘Photos’ and ‘Streams’, does this mark the end of Google+ as we know it? Speaking at MWC on Monday, Sundar Pichai, Senior Vice President of products at Google, said, according to the Verge: “For us, Google+ was always two things, a stream and a social layer.”

“The stream has a passionate community of users, but the second goal was larger for us. We’re at a point where things like photos and communications are very important, we’re reorganising around that.”

Hollywood Stock Imagery Takeover

As part of the marketing campaign for upcoming film release ‘Unfinished Business’ Vince Vaughn and other cast members have teamed up with Getty’s iStock to create some cheesy business stock images to be used as part of the film’s promotion.


Fancy a Trip Round the Amazon from Your Own Home?

As part of Google Street View you can now take a zip line through the Amazon rainforest trees from the comfort of your own home. The tour allows you to climb trees and view the forest from the treetops – so why bother going anymore? It is hoped that this venture with environmental protection group Amazonas Sustainable Foundation (FAS) will raise awareness and support for the conservation of the rainforest.



Pinterest to Test Animated Ad Pins

Pinterest is to offer businesses more options to advertise their products on the social media platform with the introduction of animated ads that will move as the user scrolls past them, much like Facebook’s auto-play video feature. It is hoped that this will grab users’ attention more and create a greater opportunity for brands using this channel.

And Finally…

When you’re a student and you re-sign your weekend job contract, then why not celebrate in footballer style and take pictures of the momentous occasion and post on Twitter? Asda employee, Andrew Paterson, did just that and as a result his tweet was shared over 23,000 times “ which is more than when Luis Suarez re-signed his contract with Liverpool in 2013.