This Week in Digital…

Laura Britten

Marketing Manager

This week in digital

Who Run the ‘Net… Cats!

Whiskas Australia has come up with an ingenious way to give you an insight into your cats lives with their Catstacam, which allows your moggies to upload photos of their lives to Instagram. But how do they do this? Whiskas has designed a small camera collar attachment which takes pictures every 20 seconds, giving you a cat’s-eye -view of the world, and then these pictures are uploaded to the cat’s own instagram account. Unfortunately, if you’re looking to invest in this latest internet cat sensation technology then you’re going to be out of luck as it is currently only available in Australia and it is mainly journalists that have been able to get their paws on one.

We’re Award Winning…

This week the team flew out to Berlin to the European Search Awards where we were delighted to be nominated for three categories for our work with Tiger Log Cabins and our Zombie Fortification Cabin campaign. The award we won was for Best Low Budget Campaign, below you can find us picking up the award.

EU awards win


Photo courtesy of Phil Tragen / Don’t Panic Events

Google’s Mobile Update Released

On Tuesday it was confirmed that Google’s mobile algorithm update had been released but the full extent of its effect is not yet known – it could take up to a week for the full extent to be known, but estimates from TechCrunch suggest that it could affect as many as 40% of Fortune500 companies.

And Finally…

Politics Goes Social

In the run up to the election, social media has become more important than ever in the fight for No. 10. Now that we are over half way through according to the Guardian, and information sourced by BrandWatch, Labour seem to be winning the race if it was to be judged by social media mentions alone.