This Week in Digital...

  • E4 switch off for polling day
  • E4 switch off for polling day


ARE YOU BEER BODY READY?

Carlsberg has launched a super speedy reactive outdoor display campaign to rival Protein World's recent, and highly controversial 'Are you beach body ready?' ad campaign.

By snapping up the space adjacent to Protein World's they have taken a share of the limelight and innovatively used projected adverts rather than traditional print mediums to take full advantage of the hype. Protein World’s now famous ‘beach body ready’ campaign, visible in many sites across the London underground network, provoked uproar and resulted in an online petition to remove the ads receiving more than 60,000 signatures.

Beer body ready

Protein World responded to the Carlsberg hijack with this tweet: "If @carlsberg are getting involved, you know you are #Winning".

A 'Dove'  campaign also appeared in retaliation, although despite including the Dove logo, Unilever, the company who produce Dove products, claim they had no part in creating the image!

Dove beach body ready campaign

ELECTION DAY LOOMS - NO E4 FOR UNDER 25'S!

With election day looming (7 May), E4 have taken the rather unusual and bold decision to switch off their channel from 7am until 7pm in a bid to get young people voting.

"Darren", the man in charge of keeping E4 on air, will be the only TV footage on the channel. It is the first time a UK channel has switched off its broadcasts on polling day.

E4 switch off for polling day

E4 is one of the most popular channels on television for young people. It reaches in excess of 8.7 million 16-34 year olds monthly. As such, they felt switching off for the day was a great way to encourage people to vote. Channel 4's chief marketing officer said: "Less than half of under-25's voted at the last election so we've engaged the most powerful weapon that we have at our disposal to try and boost that number - switching off their favourite TV channel for the day."

HOW OLD!!?

Microsoft has launched a new Face detection API - a project called How-Old.net which was launched on Wednesday (#HowOldRobot). As if you needed another reason to be happy or sad about your age, this new feature can 'predict' and age of any faces recognised in uploaded pictures. Initially meant to be trialled by around 50 people, the site went viral and saw 35k+ hits in the first few hours.

It does however seem to need some further development work... despite using“state-of-the-art, cloud-based algorithms” to recognise faces, the tool sees anomalous results ranging from the very flattering to being decades out.

Madonna was cited as being 27 years old, rather than her real age (which is nearly double this)! “Sorry if we didn’t quite get the age and gender right – we are still improving this feature,” said Microsoft's How-Old team apologetically.

How-Old - Madonna Pic says she's 27 not 56!

AND FINALLY...

MORE AWARDS FOR SEARCH LABORATORY!

Ok, so This Week in Digital is not really supposed to be about us, but we just couldn't resist. We've just picked up not one, but TWO new awards this week - Best SEO & PPC Agency and Best Large Digital Agency (sponsored by Network Marketing) from the Prolific North Awards - The Winners 2015.

Thanks to our team for making this possible!

Best PPC & SEO Agency and Best Large Digital Agency category winners - Search Laboratory! Prolific North Awards