This Week in Digital…

Danielle Birch

Digital Campaign Manager

This week in digital


The birth of Princess Charlotte Elizabeth Diana sparked a flood of brands capitalising on her arrival, such as Coca-Cola and British Airways.

Coca-Cola Royal Baby Tweet - Credit Twitter


British Airways Royal Baby Tweet - Credit Twitter

There were also a few slightly more tenuous tweets from some other brands such as Pizza Hut and Paris Saint-Germain F.C…

pizza hut royal baby tweet


PSG Tweet


Whichever way you look at it, Royal Baby fever definitely took over the bank holiday weekend and we send a big congratulations to the Duke and Duchess of Cambridge!

London Eye Election Pie Chart

From the Royal Baby to the next big topic of the week – the General Election. Facebook wanted to encourage voters in this week’s election by visualising the amount of interactions each political party has had on to the London Eye.

London Eye - Credit PA

UKIP was the most talked about political party in the run up to the election, with the Conservatives coming in second. It will be interesting to see how the interactions tally up to the results when all the seats are announced later this afternoon.

What do the party leaders taste like?

If you’re looking for a different take on the General Election, look no further than the work of artist Sam Cornwell. He has teamed up with James Wannerton, who has a condition called lexical-gustatory synaesthesia, which means he can taste words and sounds to create an image for each party leader, illustrating what he can sense when they are mentioned. The experiences are completely involuntary and by no means represent his political allegiances. We’ll see later today which party leader will end up tasting victory…

Ed Miliband tastes like vinegary chips, pine nuts and a school eraser.


Labour Plate - Credit Sam Cornwell

David Cameron tastes like hard toffee, cloth, blue ink and macaroons.


Conservative Plate - Credit Sam Cornwell


Nick Clegg tastes like pickled onions, a meatless lamb leg elastic bands, and a dribble of yoghurt. 

Liberal Democrate Plate - credit Sam Cornwell