This Week in Digital
Half the online world now uses Facebook
Eye-watering statistics released by Facebook this week show no signs of growth slowing. According to the social giant’s second quarter results, US mobile users are spending one of every five minutes on Facebook’s app, averaging an estimated 46 minutes a day. This does not include WhatsApp which Facebook acquired back in 2014. Half of the world’s estimated online population is checking in at least once a month, equating to around three billion users worldwide with 65% using Facebook on a daily basis. In contrast, Twitter has admitted user growth has been desperately slow, “despite unbelievable brand awareness, people are not clear why they should use it themselves” cited co-founder Jack Dorsey who also said he was “not satisfied” with Twitter’s user growth.
Irish meadow is a piece of cake
Irish retailer Kerrygold baked a giant ‘Irish meadow’ cake for the workers and tourists of Finsbury Avenue Square, London. Sugar sculptor Michelle Wibowo, known for her magnificent bakes, crafted the half-tonne cake over 168 hours, providing 4,000 slices of sugary delight. The Irish me
adow had edible grass, rolling hills, hedgerows, a pond, a farmhouse and barn, meadow flowers and even Irish dairy cows.
The idea for the cake came from the results of a survey by Kerrygold, which discovered four in ten Britons have never been to the countryside. Marketing Manager Gemma Singh said "We were staggered at just how much of the British countryside is foreign to modern families. This led us to the idea of bringing a 'slice of the meadow' to city dwellers this summer with our huge cake." Also this week Green & Blacks created a seven-foot ice cream sculpture in Covent Garden to market its new Chocolate Mint ice cream. On the theme of competing confectionery we are less than a week away from the start of a new Great British Bake-off series.
Google introduces busy store feature
Google’s new hassle-free search function, available across android devices, will help users avoid queues by displaying stores’ busiest opening hours. Google creates its data by collecting foot traffic from users who have opted-in to location sharing. Displayed as a staggered bar graph, the data will not be shown for all businesses, just stores where users commonly worry about long queues. Business owners will also be able to track traffic patterns across their stores, however Google isn’t making this data available in any more detail yet. Similar apps such as NoWait may be threatened, as the search giant will be collating its data from smartphones worldwide, producing more accurate results.
Top Gear fans went into overdrive yesterday when it was announced that Clarkson, Hammond and May had signed a deal with Amazon Prime Video. Clarkson referred to the move like climbing “out of a biplane and into a spaceship”. The troublesome trio will be hosting three seasons of a brand new motoring programme with the first being released in 2016. Executive producer Andy Wilman, who also quit along with May and Hammond following Clarkson’s incident earlier this year, will be involved in producing the new unnamed show. Amazon Prime Video EU Vice President Jay Marine said: “We can't wait to see what Jeremy, Richard, James and the team will create in what is sure to be one of the most globally anticipated shows of 2016."