This Week in Digital

Sasha Hanau

This week in digital

Barbie mocks your Instagram

Every young girl’s favourite friend, Barbie, has traded her glamorous look, her sporty car and her high heels for a more  authentic look. In a new satirical Instagram campaign, Barbie is promoting ‘#socality ‘ and ‘#liveauthentic’ by posting a host of pictures that most Instagram users will recognise and relate to… the arty latte, the ‘I’ve reached the top of a mountain’ shot, and the ‘casually walking on the beach photo’. 

The endless stream of pensive selfies in exotic locations, with a host of creative filters is the creation of an anonymous wedding photographer in Oregon, USA. About Barbie’s new account on Intstagram, the creator said:

I get it, it’s pretty to look at, but it’s so dishonest. Nobody actually lives like this. And it’s so overdone that it’s becoming boring. People were all taking the same pictures in the same places, using the same captions,” she says. “I couldn’t tell any of their pictures apart so I thought, ‘What better way to make my point than with a mass-produced doll?’”

Despite the satire, #Socality Barbie has now got more than a million followers! 


Billboards are now edible

An impactful and innovative campaign from natural food company Nākd, saw them erect a giant edible advertisement in the middle of Shepherd’s Bush’s Westfield shopping centre this week.  

Showcasing its range of natural and wholefood products in a very unique way, the campaign will continue on social media with time-lapse footage, and aims to help existing customers to find their favourite and help expose the brand to completely new audiences too. 


YouTube takes a stand on ‘Fatism’

Nicole ArbourNicole Arbour, if you have not yet come across her, is a very engaging Canadian comedian and model. She is renowned for her straight-talking, often offensive videos which tackle her personal pet hates such as ‘Instagram models’ who she cites are ‘ruining the modelling industry’ (and selling themselves short). Her latest video however is her most controversial yet. Titled ‘Dear Fat People‘ Arbour defends her comments by saying “fat-shaming is not a thing.” 

Nicole says she is not talking about people who have a “little cushion for the pushing” or people with specific health conditions, but people who “are so fat, they’re affecting their health.” The original video had 20 million views however was temporarily suspended by YouTube. Later the video reappeared, and her account reinstated however no comments could be made (often the most amusing part of Nicole’s video posts). 

Criticised for being blatant ‘click-bait’, which frankly is a hard one to argue against, Arbour’s parting defense was “If we offend you so much that that you lose weight, I’m okay with that because you are killing yourself.” Sadly her other employers didn’t share her sentiment….  the Toronto Argonauts Cheerleaders, who had  hired the comedian to choreograph scenes for an anti-bullying dance film called Don’t Talk to Irene, have since fired her from the role. And finally…

China’s biggest social media celebrity jailed 

In an unusual turn of events, one of China’s key, most high-profile social media celebrities Guo Meimi was this week sentenced to 5 years in jail and given a 50,000 yuan fine (approximately £5k) after being found guilty of running illegal gambling dens from a number of private apartments in Beijing. 

Lesser known in the western world, Guo Meimei made Chinese headlines in 2011 after she claimed to work for the Chinese Red Cross. She rose to fame however though her social posts depicting a lavish lifestyle -photos that often included pricey sports cars, jet-skis and luxury mansions.

Guo MeimeiMeimei it turns out was actually operating illegal casinos instead! Her social presence however, which includes having more than 2 million followers on Weibo (a Chinese microblogging site) proved to also be the reason for her capture.  Chinese police slowly grew increasingly suspicious of her ostentatious lifestyle.

Sadly, the real loser in all of this was China’s Red Cross who actually lost out on donations as a result, despite it denying it had any connection with Meimei. The dip in donations was reported to be around 60% that year. Clearly a major story in China, the hashtag “Guo Meimei Zhao Xiaolai casino trial” was viewed more than six million times on Thursday alone!