This Week in Digital
We wouldn't be covering the digital week properly if this wasn't mentioned. #PigGate is certainly the standout hashtag of the week, thanks to allegations in The Daily Mail involving David Cameron and a dead pig - if for some reason you haven't already heard of the full story you can read it here. It is estimated that 117,000 pieces of content were created in response to this story, but what we're interested in here are the viral campaigns that brands have used.
As usual PaddyPower was one of the first to jump on the hashtag with their usual satirical humour.
— Paddy Power (@paddypower) September 21, 2015
Comedy Central used Miss Piggy as their model for their tweet...
— Comedy Central UK (@ComedyCentralUK) September 21, 2015
Shortly after the alleged scandal was published, a spoof twitter account was setup for "Cameron's Pig" which has already gained over 19,000 followers and is aiming to show the story from "the victim's perspective".
Ugh. Just got my ex on Tinder... pic.twitter.com/e7Qedu3Y3H
— Cameron's Pig (@CameronPig) September 22, 2015
Microsoft and Baidu team up
Microsoft has partnered with Chinese search giant, Baidu, in a deal which will see the search engine set to Microsoft's default internet homepage in China. It is hoped that this will boost sales of Windows10 in the country which has over 600 million active users of the search engine.
Hooked on box sets?
With the popularity of instant-stream film and TV providers growing, Netflix has looked into when its viewers become hooked on its content. This data can then be fed back to TV producers to ensure that the "hook" episode is outstanding. The findings seem to suggest that no one is ever hooked by the pilot episode, and it usually takes until two or three in to become engrossed. The research that was compiled using their global audience data over a period of six months also seems to suggest that being able to watch a complete box set back to back is the preferred choice for entertainment consumption in the present day.
If you've ever had the dilemma as to whether to eat your breakfast or continually post selfies on social media, Cinnamon Toast Crunch may have the answer with the release of their "selfie spoon". The spoof product is a gentle dig at the social media addicted youth whilst also promoting the brand to a young audience who will no doubt be totally on board with sharing their cereal eating selfies.