This Week in Digital

Laura Britten

Marketing Manager

This week in digital

Cake Brings the Nation Together

Wednesday’s Great British Bake Off final was the most-watched TV show in the UK of 2015 drawing in peak audiences of 14.5 million – that’s more people than watched England’s Rugby World Cup games drawing in 11.6 million at their peak – but the less said about that the better. It seems that the British public like nothing more than snuggling up midweek to watch bakers fight it out over raspberry mille-feuille. And why not? When mother-of-three Nadiya Hussain won the title the Twittersphere went into meltdown and her inspiring acceptance speech filled our newsfeeds with uplifting memes. Even usually poker-faced Mary Berry had tears in her eyes by the end of the programme – as did everyone at home watching. A surprising topic throughout the final on social media was Nadiya’s “hottie of a husband” – audiences the-country-over swooned when he congratulated his wife on her win (see picture of him and Nadiya above).

What’s Your Reaction to Facebook?

In September Mark Zuckerberg sent Facebookers into overdrive with the announcement that there could be a dislike button coming very soon. However, it is now known that Facebook has launched “Reactions” in two country markets (Spain and Ireland) which is a set of six additional emoticons that can be used to show emotional responses to Facebook statuses. The additional buttons portray love, laughter, happiness, shock, sadness and anger. This sounds much more fun than a simple “dislike”. 


Is Safe Harbour Anything But?

This week the European Court of Justice ruled that the Safe Harbour system that is used by thousands of companies to transfer sensitive data between the EU and US is invalid. The system which is used by huge companies such as Facebook, Google and IBM was deemed to not give EU residents’ data the protection required. For more information on how this could affect your business and data take a look at this article

Christmas Wars Start Early

This week highstreet giant Argos revealed that it will be starting to offer a same day delivery service for customers on 20,000 of its most popular products. Amazon offered a similar service earlier in the year exclusively to its “Prime” members – but this is a perk of an annual subscription fee. With Argos’ new model the service will cost a flat fee of only £3.95, which if you need something in a hurry sounds like a great idea. But will this be the start of a delivery service war for retailers in the run-up to the busy festive period?

And Finally…

An American tourist, Scott Waters, who spent the summer in England has written a Facebook post that has gone viral this week as it rather accurately pinpoints the differences between the English and American cultures highlighting that there are “no guns” in England, every dessert is a “pudding” and “pubs are not bars, they are community living rooms”. The post seems to have instilled a sense of pride in the nation and has been liked over 147,000 times and shared by almost 80,000. The full post is here.  

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