This Week in Digital

Laura Britten

Marketing Manager

This week in digital

Fancy Sleeping with the Dead?

As part of Airbnb’s latest PR campaign to tie in with the upcoming Halloween festivities, they are offering one lucky (depending on how you look at it) couple the chance to win a stay in Paris’ famous underground catacombs which means you will be sharing your bed with over six million lost souls (I won’t be entering this one). The competition runs until 20th October – so there’s still time to enter if you’re brave enough? All you have to do is tell the “host” why you think you would be able to brave the experience that will take place on Halloween itself, 31st October. As part of the spooky night you will also receive a meal in the underground setting with your own private concert and storytelling. 


Dying to take a selfie?

It is now a sad reality that more people this year have died taking a selfie than from shark attacks, at least 12 people have lost their life from taking a selfie in 2015 alone compared to eight people from shark attacks. This shocking statistic has meant that many monuments and landmarks around the world have started to ban the selfie stick. Lead researcher Jesse Fox from Ohio State University told the BBC this week that “likes [on social media] are a quantifiable way of measuring popularity and these days it isn’t enough to just post a picture of yourself, because everyone is doing that. The more extreme it is, the more likely you are to stand out and get lots of likes and comments.” 

Marshmallow only

America’s favourite cereal brand, Lucky Charms, has finally succumbed to years of feedback for a marshmallow only box of their sugary cereal but the catch is that there are only 10 boxes available. To be in with a chance of winning, fans of the cereal have to take a selfie of themselves with an imaginary box of the cereal and post it on Facebook, Twitter or Instagram with the hashtag #Lucky10Sweepstakes by 18th October. The video produced to promote the campaign features rapper Biz Markie, see the full ad below. 

And Finally…

Twitter was down yesterday for all of ten minutes and the world apparently stopped. At 14:14 BST yesterday Tweetdeck and Twitter’s mobile app had a period of downtime which lasted around ten minutes but in that time the hashtag #TwitterDown started trending showing the apparent reliance on social media we now have with over 500 mentions of downtime.