This Week In Digital
Back to the Future day finally happened! The 1989 cult classic which told the story of Marty McFly and Dr. Emmett Brown travelling to 2015 is now officially set entirely in the past. Active social media movie fans united with the hashtags #backtothefutureday and #bttf which trended across the globe on Wednesday.
BTTF was renowned for its vast amount of product placement, advertising brands from Nike to Western Union. As a tribute to the scene set in the Holomax Theatre, Hill Valley in fictional October 2015, Universal Pictures released a trailer for Jaws 19.
Nike arguably owned the day producing one of the best bits of corporate advertisement we've seen all year. Those familiar with the films will remember Marty's futuristic self-lacing shoes. Well, Nike turned that dream into a reality by sending Michael J. Fox the first legitimately working pair! Still no hoverboards though, but that Lexus PR stunt does show that we're making headway!
The company will be releasing a limited run of the Nike Air Mag's to the public in 2016 with all proceeds from sales going to the Michael J. Fox Foundation, an organisation that conducts research into Parkinson's Disease.
Here are some of our favourite tweets from the day:
— Surrey Police (@SurreyPolice) October 21, 2015
— Mercedes-Benz (@MercedesBenz) October 21, 2015
— Arena Flowers (@ArenaFlowers) October 21, 2015
YouTube Goes Ad-Free... For a Fee
From 28th October YouTube will be offering a monthly paid subscription version of its video content for $9.99 in the US which will allow subscribers to watch their favourite music videos, how-tos and recipe instructions without the annoyance of ads disrupting your enjoyment. At the moment, this roll-out is only planned for the US and there is no word on when the rest of the world will be able to take advantage of this new technology or at what price it will be. The downside to this subscription is that it does not allow you access to any of YouTube's paid-for content, this is still chargeable, but you do also get access to Google Play Music, which certainly sweetens the deal.
Movember Madness Begins
Next month men around the world will be leaving their razors in the bathroom cabinet for the month and seeing how far they can go to get the perfect tache in Movember. In a bid to get as many people to sign up to the charity's annual fundraising event, the charity has launched three sign-up videos showing that men with moustaches are funnier, smarter and... are more likely to be astronauts. The Movember Foundation focuses on raising money to promote men's health with programmes centring on prostate cancer, testicular cancer, poor mental health and physical inactivity.
TalkTalk has been hit by a serious cyber-attack this week which could mean that its four million UK phone and broadband customers' personal data could have been breached including names, addresses and even bank and credit card details. This is the third time this year the company has been attacked in a similar way. For more information on this story, please take a look at this article from the BBC.