This Week in Digital

Laura Britten

Marketing Manager

This week in digital

Brands React to Bowie Death

This week music icon David Bowie dies from cancer at the age of 69. In reaction to the sad news, global brands started to pay their respects to the legend on social media, with some getting it spot on, with a few others failing to hit the mark at all. Virgin Galactic played on the “Ground Control to Major Tom” singer’s association with space in their tweet whereas the star’s nationality was used for VisitBritain’s homage. 

One brand who certainly didn’t get it right and received a huge amount of criticism for it, is Crocs. They tweeted a picture of one of their shoes with a Bowie-esque lightning bolt plastered over the top of it. I’m pretty sure the “Fashion”-conscious singer would not have ever been seen wearing a pair of the brand’s shoes. Since the backlash, the tweet has since been deleted, but there are still pictures to be found on the internet of it. 


Hello From the Outside

James Corden’s Carpool Karaoke which features as part of his American series “The Late Late Show” is gaining quite a following after stars such as Stevie Wonder, One Direction and Justin Bieber have joined the host to sing their favourite songs whilst driving around town. But when one of the world’s biggest stars of the moment, Adele, joined Corden for a jaunt round London, the video went crazy with over 17 million views already, having only been posted two days ago. The down-to-earth pair sing along to the star’s biggest hits as well as discussing their mutual love of The Spice Girls and Adele shows off her little-known rapping skills with a rendition of Nicki Minaj’s “Monster”. 

Google Panda is now a part of the core ranking algorithm

Google’s anti-spam update, Panda, first launched in 2011, has officially been incorporated into its core ranking algorithm it has been confirmed this week. This means there will no more intermittent updates but will continue to be an on-going factor of how a website ranks. The SEM Post received the following quotes from a Google spokesperson: “Panda is an algorithm that’s applied to sites overall and has become one of our core ranking signals. It measures the quality of a site, which you can read more about in our guidelines. Panda allows Google to take quality into account and adjust ranking accordingly.”

Robot Wars Rebooted

It was revealed this week that the 90’s classic TV show, Robot Wars is to make a returns to our screens on the BBC and Twitter went nuts for the story with #RobotWars trending. The return will be for six hour-long episodes but there is yet to be a confirmed date for the screening. There were some pretty excited brands out there about the news too…

And Finally…

On Tuesday, the European Court of Human Rights ruled that a Romanian man had NOT had his privacy violated by his employer who snooped on his Yahoo messenger messages to his family. The court decided that due to the activities being within working hours,  the employer had the right to find out what he was up to. So if you’re currently sat at your desk with private messages open, I’d close them down quick…

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