This Week in Digital

Laura Britten

Marketing Manager

This week in digital

Astronauts, Ball Gowns and Adele at The Brits

The Brits this week clocked up an impressive 7.5 million tweets during the ceremony on Wednesday night, but that wasn’t quite enough to beat last year’s record total of 7.8 million despite appearances from Justin Bieber and Adele. The most tweeted about moments of the awards were when Adele accepted her Global Sucess Award (55,000 tweets a minute), followed by when Drake appeared onstage with Rihanna (54,300 tweets a minute) and when Adele won Best British Single (48,000 tweets a minute). There was also a live linkup with the International Space Station when British astronaut, Tim Peake, presented Adele with one of her awards.


The Brits had hoped that this year would break last year’s record of social activity but with the infamous Madonna and the cape incident last year it was always going to be a tough one. This year they even set up custom Twitter emojis for some of the event’s performers including Little Mix, Coldplay and James Bay. The red carpet was also lived streamed through Facebook. 

One of the more odd moments in the proceedings was when Ant and Dec had a change of outfit and Ant came out in a ruffly ballgown? Safe to say it split opinion on Twitter.


From one award’s ceremony to another – it’s the Oscars this Sunday and in order to show support for the so far Oscar-less Leonardo Di Caprio, Odeon Cinemas has changed its Leicester Square theatre’s name to Leodeon. Di Caprio has been nominated six times for the Best Actor category but has unfortunately returned empty handed every time. The odds seem to be in his favour this year though and he is the firm favourite with many of the bookies. 



“The” Elizabeth Line is Surprised at New Tube Line’s Name

This week a brand new London Tube line, Elizabeth Line, was unveiled by the Queen in her honour. However, when one woman woke up to see her own name trending on Twitter she was rather confused. Elizabeth Line was alerted to the news by a friend who thought she may have got her fifteen minutes of fame, only to find out the real reason wasn’t quite as exciting. 

 2o15’s Most Complained About Ads

This week the Advertising Standard’s Authority (ASA) announced the top ten most complained about adverts from 2015. And the advert that took the top spot… Moneysupermarket’s twerking businessman. The advert received 1,513 complaints, many of which judged the ad to be overtly sexual and in bad taste. The ASA did not uphold these complaints and ruled that although viewers may find it distasteful it did not break any advertising code. Other brands that were included in the list include (three times in fact!) for their “booking right” series and Protein World’s “Are You Beach Body Ready?” campaign. Interestingly enough there was only one advert that was upheld (and it held the 10th place position) from XLS Medical which showed two young women trying to lose weight before their holiday. 

And Finally…

It was revealed this week that Google is to remove paid adverts on the right-hand side of the SERPs on desktop devices immediately. To compensate for the loss of this paid advertising space there will also be a fourth advert at the top of the page for highly commercial searches. If you want to know how this change will affect you, take a look at a blog we put together earlier this week. 

Google SERP removes right-hand ads