This Week in Digital

Laura Britten

Marketing Manager

This week in digital

April Fools’ Day

It’s that day again – the day when you can’t believe anything you see, hear or read. Brands around the world have jumped on the 1st April tradition to trick us all into believing ridiculous scenarios, here are just a few of our favourites. 


It’s starting to warm up and the classic summertime tipple has used April Fool’s day to announce its new sponsorship deal. The drink’s brand has taken its tagline “Pimm’s O’clock” to heart and announced that they are the new sponsors of… Big Ben. According to reports, the sponsorship deal lasts until 31st August and is in return for a healthy donation to the upkeep of the Grade 1 listed clock tower. A news report from legendary news reporter Peter Sissons has even been put together.


One of the world’s largest car manufacturers is diversifying its product range today. BMW has announced that it is launching the BMW xDrive Baby Boots. The boots have been engineered with BMW technology to provide a more stable learning-to-walk experience for your little one. According to the advert the boots have “intelligent, dynamic control…[which] detects the slightest loss of balance… for more secure toddling around corners”. 


Today internet giant, Google, has launched a new product “Google Cardboard Plastic”. The new technology goes beyond virtual reality to actual reality and includes some pretty cool features such as being “fully immersive, lightweight, waterproof, works with all apps, 20/20 resolution, analog clock, 360° audio”. As the advert says “what’s realer than real?”

Hijacker Selfie

On Tuesday when hijacker Seif Eldin Mustafa took an Egyptair plane hostage with 55 passengers on board, a British man, Ben Innes, made the unlikely move to take a selfie with the supposed suicide bomber. Explaining his actions after the event, Mr. Innes said that he wanted to get a closer look at the device. Thankfully the device was a fake and all passengers aboard were unharmed. Since the picture was posted online it has gone viral globally but many people are annoyed about the picture, not because it could have endangered people, but because it is not TECHNICALLY a selfie. 

ben innes

The LAD Bible Apologises to Wentworth Miller

This week The LAD Bible posted a meme of Wentworth Miller showing a picture of him in Prison Break and a more recent shot of him after gaining weight with the caption “when you break out of prison and find out about McDonald’s Monopoly”. The meme reached the actor himself who has been struggling with mental illness for some time, which prompted him to leave a heartfelt response. 

“In 2010, semi-retired from acting, I was keeping a low-profile for a number of reasons … First and foremost, I was suicidal. This is a subject I’ve since written about, spoken about, shared about. But at the time I suffered in silence. As so many do. The extent of my struggle known to very, very few… The first time I saw this meme pop up in my social media feed, I have to admit, it hurt to breathe.”

The rawness of the reply prompted a sincere apology from The LAD Bible team, the contents of which is pictured below. 

FB post

Boaty McBoatface

When you open up something to a completely public vote, you open yourself up to the humour of the British people. The Natural Environment Research Council (NERC) opened up suggestions to name their new research ship earlier in the month with voting open until mid-April.  The front-runner as it stands is “Boaty McBoatface” with thousands of votes more than its nearest rival. Bet the NERC didn’t think that one would be a possibility! 


And Finally…

On Wednesday, The Sun sent out a tweet promoting its latest questionable competition to find the best “Bust in Britain”. The home of Page 3 is looking for young women to send in pictures of their cleavage for a chance to win £1,000 and a photo shoot. The tweet went on to be trolled in a rather hilarious way with plenty of men getting in on the action to show-off their man boobs.