This Week in Digital


S.O.S. (Save Our Shortbread)

This week the BBC announced that as part of a bigger mission to cut millions of pounds in costs, it would be axing thousands of online recipes from their website. Well, they didn't quite bargain for the public response to losing their favourite Mary Berry Lemon Drizzle recipes, because less than one day after the news was announced a huge online petition was launched gathering over 189,000 signatures. In a swift U-turn, the BBC backed down from this plan with James Harding, BBC Head of News and Current Affairs, telling Radio 4's Media Show that the whole story was "something of a misunderstanding" and that "there was never a possibility that recipes would be removed". 


Yesterday it was made official, Daniel Craig will no longer be donning his swimming trunks, I mean dinner suit, and playing Britain's most famous spy, James Bond. The news sent Twitter into meltdown with brands and the public alike making plenty of suggestions of who should be in the running for one of the most iconic roles in British cinema using the hashtag #NextBond. Plausible suggestions came in the form of Tom Hiddleston, Idris Elba, Michael Fassbender and Henry Cavill. However, brands started suggesting their mascots (FoxyBingo's "Foxy", Haribo's "Gummy Bear") and the public went for David Cameron, Boris Johnson, Alan Carr, Ken Barlow... Here are a few of my favourite suggestions. 

Don't Sweat It

Sometimes an advert just smacks you round the face with emotion. Dove's latest campaign looks at the moments in life that are the most amazing as being the ones that are the most nerve-wracking (or in other words make us sweat - hence your need for Dove). In this real life love story, we follow Louisa who is madly in love with her boyfriend Rob and wants to surprise him with a romantic marriage proposal, which is a nice move for the brand promoting strong women breaking stereotypes. 

Google Comes into Your Home

This week Google's IO Developer Conference started with the announcement of some new handy gadgets Google will be rolling out shortly to help you in your everyday life. Google Home will be a voice-activated device with built-in speakers that will converse back and forth with the user in order to order pizzas, book cinema tickets and play media. It is billed as a rival to Amazon's Echo technology: Google's Chief Executive, Sundar Pichai, even credited Amazon as pioneering the technology.


And Finally...

In a digital PR world, we are no strangers to a fake product launch, but this one is a bit more risque than usual. PornHub (if you don't know what this is, I'm not going to explain), has launched "BangFit", a new fitness regime game that "gyms don't want you to know about". The premise is that modern-day life has stopped us being active and obesity rates are rising, but what's the one type of exercise none of us are willing to give up? Hmmm? The "game" allows you to pick the number of players - either one, two or, cheekily, three... and by syncing your phone to the desktop instructions and using the BangFit belt you will be able to emulate the exercises given. Once the "game has completed" you will get a score and place on the leaderboard which you can then share on social media. Without this explanation turning into an innuendo-filled piece the Carry On films would be proud of, I suggest you just watch the video and prepare to be amused. 

Warning: this video includes X-rated cartoon nudity...