This Week in Digital

Laura Britten

Marketing Manager

This week in digital

Twitter Serves-Up Wimbledon

Twitter is boosting its coverage of sporting events by launching a dedicated Wimbledon live stream, which includes all tweets including the #Wimbledon hashtag as well as interviews, analysis and match replays courtesy of ESPN. This is Twitter’s first attempt at covering a whole sporting tournament and aims to give the viewer access to both the sporting event itself, as well as conversation surrounding it within one screen. Twitter has also recently signed a $10 million deal to stream the NFL’s Thursday night football games, which highlights its ongoing commitment to sports events in the future. 



Buying a bag of carrot batons, only to find they are full of dodgy ones is the worst – right?! Well, this week, one guy was so disappointed with his Tesco bag he tweeted the supermarket to express his disdain for the product. When Tesco’s social media team asked him to direct message them so that they could resolve the issue in private, he instead analysed each of the carrot batons to prove that they were not of great quality. The tweet was shared over a thousand times and Tesco has decided to send him money so that he can conduct the experiment with a wider range of carrots. Here is the Twitter exchange in full…

Google Increases Image Recognition Tech

As artificial intelligence technology continues to evolve, Google has increased its dedication to the emerging technology by committing to take over French image recognition company, Moodstocks. The visual machine learning software instantly recognises images and will be used by Google to strengthen the visual capability of both its image and video products. Take a look at the demo video to see what it does – it’s pretty nifty! 

Chris Evans Quits Top Gear

In yet another week of walkouts in UK politics, let’s gloss over that today and focus on the main shock exit of the week – Chris Evans leaving Top Gear. As the series came to a close, Chris Evans confirmed that he would not join the team for the next one. The show has come under criticism in recent weeks, since the newly formed team of presenters took over – but it was always going to be a hard act to follow with Clarkson, May and Hammond’s onscreen chemistry keeping the show entertaining each week. The news, as ever, became a hot topic on social media, here are a few of my favourite responses. 

And Finally…

Ever wondered how Romeo and Juliet would play out if the tale was set in the modern day? The classic tale of teenage love and its tragic end has been used to promote a new campaign from the CEOP (Child Exploitation and Online Protection Centre), a government body which aims to get parents and children talking openly about sex, relationships and the internet with their children. The updated story plays out over text and social media and has a powerful message within.