This Week in Digital

Laura Britten

Marketing Manager

This week in digital

 Gotta Catch ‘Em All

If you haven’t heard of Pokemon Go by now – then where have you been? The popular 90s phenomenon is having a resurgence thanks to a virtual reality game that allows you to find your favourite Pokemon characters in your own surroundings. It has officially been released in the UK yesterday, making it the fifth country worldwide to have the latest tech. However, many avid techies have already downloaded the game using either the US or Australia’s app store. The game has already had more downloads than the popular dating app, Tinder, and has become the biggest mobile game in US history already! It has been hitting the headlines in all kinds of weird and wonderful ways as one woman in the US found out her boyfriend was cheating on her as he had caught a Pokemon at his ex-girlfriend’s house and one even unluckier young lady found a dead body while out hunting Pokemon near a river.


Talvin Gets Ugly

Since Taylor Swift and Calvin Harris split, and Taylor got with Tom Hiddleston remarkably quickly afterwards, Calvin Harris has stayed rather quiet on the situation. Until this week that is. People Magazine revealed this week that Taylor had a hand in Calvin’s number one hit “What You Came For” with Rihanna. This was the final straw. Calvin went on a Twitter rant that even hauled in Katy Perry – who we all know has a long-term rivalry with Swift. See the tirade of tweets and Katy Perry’s reaction below. 



Viral Video Remake

Remember a few years ago when a group of Swedish girls covered Robyn’s 2011 hit song “Call your Girlfriend” with nothing but butter tubs for accompaniment? Well, even if you don’t, take it from me Emma Stone and Maya Rudolph’s reenactment of it is pretty spot on and is making its way around the internet fast. The two actresses show off some impressive harmonies in the acapella rendition. Take a look, I guarantee you will have the tune in your head all day. 

Google Anti-Trust Charges

Google has come under fire this week from The European Commission for allegedly abusing its dominance in the search and shopping industries by only allowing restricted competition. It was also claimed that the world’s biggest search engines restricted adverts from its competitors to display on certain websites. Margrethe Vestager, the EU Competition Commissioner told the BBC “Google has come up with many innovative products that have made a difference to our lives. But that doesn’t give Google the right to deny other companies the chance to compete and innovate.”

And Finally…

You probably wouldn’t imagine that pop legend, Cher, cares much about British politics but according to her Twitter it seems she does – and she certainly doesn’t like Boris Johnson. When a Metro journalist asked her what she thought about the fact that Boris Johnson has now been made Foreign Secretary, she didn’t pull any punches in her reply. One fan also noted that she should be made Labour leader to which she also had a pop at Nigel Farage. It seems she also [icon name=”heart” class=”” unprefixed_class=””]’s an emoji.